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TRANSACTIONS WITH RELATED PARTIES AND AFFILIATES (Details) (USD $) | 1 Months Ended | 12 Months Ended | 0 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Jan. 31, 2013 | Dec. 31, 2011 | Dec. 31, 2012 Landen Fredrick [Member] | Mar. 06, 2013 Mr. Caster [Member] | Dec. 31, 2011 Mr. Caster [Member] | Dec. 31, 2012 MannaRelief [Member] | Dec. 31, 2011 MannaRelief [Member] | Dec. 31, 2012 Mr. Ray Robbins [Member] | Dec. 31, 2011 Mr. Ray Robbins [Member] | Dec. 31, 2012 Family Members [Member] | Dec. 31, 2011 Family Members [Member] | Dec. 31, 2012 Mr. Robbins' and Family Members [Member] | Dec. 31, 2011 Mr. Robbins' and Family Members [Member] | Dec. 31, 2012 Kevin Robbins [Member] | Dec. 31, 2011 Kevin Robbins [Member] | Dec. 31, 2012 Marla Finley and Daughter-in-law Demra Robbins [Member] | Dec. 31, 2011 Marla Finley and Daughter-in-law Demra Robbins [Member]
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Officers' compensation |  |  | $ 154,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash donations and sold products [Abstract] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Sold Products |  |  |  |  |  | 300,000 | 400,000 |  |  |  |  |  |  |  |  |  |
Contributed Cash Donations |  |  |  |  |  | 500,000 | 700,000 |  |  |  |  |  |  |  |  |  |
Products Donated in Lieu of Cash |  |  |  |  |  | 100,000 | 0 |  |  |  |  |  |  |  |  |  |
Initial term of consulting agreement | 6 months | 6 months |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Consulting agreement renewal period | 6 months | 6 months |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of days notice required for agreement renewal | 30 days | 30 days |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Payment of employment related compensation |  |  |  | $ 300,000 | $ 600,000 |  |  | $ 2,600,000 | $ 2,800,000 | $ 400,000 | $ 400,000 | $ 3,000,000 | $ 3,200,000 | $ 200,000 | $ 200,000 | $ 200,000 | $ 200,000

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- Definition Expenditures for salaries of officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 + Details
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- Definition Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Related Parties -URI http://asc.fasb.org/extlink&oid=16382449 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 946 -SubTopic 225 -Section S99 -Paragraph 1 -Subparagraph (SX 210.6-07.1(c)) -URI http://asc.fasb.org/extlink&oid=6488393&loc=d3e606610-122999 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 57 -Paragraph 2 -Subparagraph c -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 07 -Paragraph b -Subparagraph 1 -Article 6 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1(e)) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 + Details
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