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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables) | 6 Months Ended
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Jun. 30, 2014
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract] |
Loyalty deferred revenue | The deferred revenue associated with the loyalty program at June 30, 2014 and December 31, 2013, respectively was $9.1 million and $5.5 million. In total current assets, the Company defers commissions on (i) the sales of packs and products shipped but not received by the customers by the end of the respective period and (ii) the loyalty program. Deferred commissions were $4.8 million and $2.7 million at June 30, 2014 and December 31, 2013, respectively.
Loyalty program |  | (in thousands) |
Loyalty deferred revenue as of June 30, 2013 |  | $ | — |
Loyalty points forfeited |  |  | (1,136 | )
Loyalty points used |  |  | (723 | )
Loyalty points vested |  |  | 5,072 |
Loyalty points unvested |  |  | 2,243 |
Loyalty deferred revenue as of December 31, 2013 |  | $ | 5,456 |
Loyalty deferred revenue as of January 1, 2014 |  | $ | 5,456 |
Loyalty points forfeited |  |  | (2,231 | )
Loyalty points used |  |  | (4,619 | )
Loyalty points vested |  |  | 7,342 |
Loyalty points unvested |  |  | 3,188 |
Loyalty deferred revenue as of June 30, 2014 |  | $ | 9,136 |
Sales return reserve | For the six months ended June 30, 2014 our sales return reserve consisted of the following (in thousands):
Sales reserve as of January 1, 2014 |  | $ | 238 |
Provision related to sales made in current period |  |  | 774 |
Adjustment related to sales made in prior periods |  |  | 10 |
Actual returns or credits related to current period |  |  | (518 | )
Actual returns or credits related to prior periods |  |  | (250 | )
Sales reserve as of June 30, 2014 |  | $ | 254 |

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- Definition Tabular disclosure of changes in the loyalty program through which customers earn loyalty points from qualified automatic orders, which can be applied to future purchases. The deferred dollar equivalent in revenue of these points is until the points are applied or forfeited. + References No definition available. + Details
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- Definition Tabular disclosure of changes in the reserve for sales returns for the period. + References No definition available. + Details
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