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Nature of Operations and Reorganization - Contractual agreements with the VIE (Details) - CNY (¥)
¥ in Thousands
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Feb. 28, 2023
Dec. 31, 2020
Current assets:          
Cash and cash equivalents ¥ 41,464 ¥ 142,511      
Restricted cash   100      
Shortterm investments 75,497 42,270      
Accounts receivable, net 139,408 197,528      
Amount due from inter-company entities 69 858      
Prepayments and other current assets 16,030 16,159      
Noncurrent assets:          
Property and equipment, net 7,366 2,428      
Intangible assets, net 2,079 1,249      
Long-term investments, net 142,599 137,357 ¥ 41,442   ¥ 16,300
Operating lease right-of-use assets, net 34,454 30,911      
Total assets 458,966 571,371      
Current liabilities:          
Accounts payable 60,376 53,465      
Salary and welfare payables 36,046 52,204      
Taxes payable 5,940 10,874      
Deferred revenue 23,428 24,575      
Amounts due to inter-company entities 261 312      
Accrued liabilities and other payables 25,152 27,606      
Short-term bank loan 9,950 9,950   ¥ 9,950  
Operating lease liabilities 8,953 31,293      
Non-current liabilities:          
Operating lease liabilities 26,826 15,093      
Other non-current liabilities 174 615      
Total liabilities 197,106 225,987      
Cash flows from operating activities:          
Revenues 340,185 322,497 316,779    
Cost of revenues (158,169) (137,848) (128,844)    
Gross Profit 182,016 184,649 187,935    
Operating expenses 276,234 229,186 282,041    
Loss from operations (94,218) (44,537) (94,106)    
Gain on disposal of a subsidiary 3,366 38,019      
Share of (loss)/income from equity method investments 523 (51) 5,473    
Long-term investment (loss)/income, net (8,079) 15,964      
Short-term investment income 1,312 1,999 2,485    
Others, net 7,706 8,055 3,283    
(Loss)/income before income tax (89,289) 22,998 (90,507)    
Income tax expenses (42) 361 102    
Net (loss)/income (89,247) 22,637 (90,609)    
Net cash (used in)/provided by operating activities (122,163) (4,989) 194,961    
Cash flows from investing activities:          
Net cash provided/(used in) by investing activities 20,173 43,311 (157,997)    
Cash flows from financing activities:          
Net cash used in financing activities 481 5,124 (23)    
Net decrease in cash and cash equivalents (101,147) 45,646 36,119    
Cash, cash equivalents and restricted cash at beginning of the year 142,611 96,965 60,846    
Cash, cash equivalents and restricted cash at end of the year 41,464 142,611 96,965    
VIEs          
Current assets:          
Cash and cash equivalents 27,413 101,659      
Restricted cash   100      
Shortterm investments 36,850 22,247      
Accounts receivable, net 139,408 197,503      
Prepayments and other current assets 15,292 15,913      
Noncurrent assets:          
Property and equipment, net 7,365 2,428      
Intangible assets, net 2,079 1,249      
Long-term investments, net 131,467 126,434      
Operating lease right-of-use assets, net 34,454 30,911      
Total assets 413,332 515,609      
Current liabilities:          
Accounts payable 60,376 53,465      
Salary and welfare payables 25,605 33,998      
Taxes payable 2,841 6,844      
Deferred revenue 23,428 24,575      
Amounts due to inter-company entities 260 310      
Accrued liabilities and other payables 20,634 23,185      
Short-term bank loan 9,950 9,950      
Operating lease liabilities 8,953 31,293      
Non-current liabilities:          
Operating lease liabilities 26,826 15,093      
Other non-current liabilities 174 615      
Total liabilities 320,505 355,148      
Cash flows from operating activities:          
Cost of revenues (212,747) (211,698) (147,654)    
Gross Profit 127,311 108,828 169,003    
Operating expenses (198,610) (131,984) (190,249)    
Loss from operations (71,299) (23,156) (21,246)    
Gain on disposal of a subsidiary 3,366 38,019      
Share of (loss)/income from equity method investments (546) 523 26    
Long-term investment (loss)/income, net (8,079) 15,964      
Short-term investment income 706 1,262 1,768    
Others, net 7,689 9,402 5,602    
(Loss)/income before income tax (68,163) 42,014 (13,850)    
Income tax expenses 43 (361) (111)    
Net (loss)/income (68,120) 41,653 (13,961)    
Net cash (used in)/provided by operating activities (123,798) 77,322 266,927    
Cash flows from investing activities:          
Purchase of short-term investments (312,270) (417,490) (571,110)    
Proceeds from maturities of short-term investments 296,221 494,709 594,927    
Investment in long-term investments (9,500) (38,970) (30,950)    
Loan paid to inter-company entities     (5,000)    
Loan collected from related parties   2,000      
Loan collected from inter-company entities   100 5,000    
Cash received from customer in relation to advertisement agent services 68,838 70,208 26,295    
Cash paid on behalf of the customer in relation to advertisement agent services   (64,054) (179,036)    
Others (4,571) (3,361) (4,180)    
Net cash provided/(used in) by investing activities 38,718 43,142 (164,054)    
Cash flows from financing activities:          
Capital injection from noncontrolling interest shareholders 255 174 750    
Proceeds from loans provided by inter-company entities 25,400   25,010    
Repayments of loans provided by inter-company entities (15,147) (65,876) (103,080)    
Others 226 4,950 5,000    
Net cash used in financing activities 10,734 (60,752) (72,320)    
Net decrease in cash and cash equivalents (74,346) 59,712 30,553    
Cash, cash equivalents and restricted cash at beginning of the year 101,759 42,047 11,494    
Cash, cash equivalents and restricted cash at end of the year 27,413 101,759 42,047    
VIEs | Affiliates and subsidiaries          
Current assets:          
Amount due from inter-company entities 19,004 16,361      
Current liabilities:          
Amounts due to inter-company entities 141,457 155,818      
VIEs | Related parties          
Current assets:          
Amount due from inter-company entities   804      
Current liabilities:          
Amounts due to inter-company entities 261 312      
VIEs | Inter-company revenues          
Cash flows from operating activities:          
Revenues     25    
VIEs | Third-party revenues          
Cash flows from operating activities:          
Revenues ¥ 340,058 ¥ 320,526 ¥ 316,632