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Significant Accounting Policies (Tables)

12 Months Ended

Dec. 31, 2024

Significant Accounting Policies

Schedule of assets and liabilities measured at fair value on a recurring basis

As of December 31, 2023

​	​	​	​	​	​	​	​	​
​	​	​	​	​	​	​	​	Balance at
Assets	​	Level 1	​	Level 2	​	Level 3	​	fair value
​		RMB’000		RMB’000		RMB’000		RMB’000
Wealth management products	​	—	​	29,873	​	—	​	29,873
Investments accounted for at fair value		—		—		58,391		58,391

As of December 31, 2024

​	​	​	​	​	​	​	​	​
​	​	​	​	​	​	​	​	Balance at
Assets	​	Level 1	​	Level 2	​	Level 3	​	fair value
​		RMB’000		RMB’000		RMB’000		RMB’000
Wealth management products	​	—	​	41,947	​	—	​	41,947
Investments accounted for at fair value	​	—	​	—	​	53,580	​	53,580

Schedule of estimated useful lives of property and equipment, net

​

​	​	​
​		Estimated useful life
Electronic equipment and computers		3 years
Office furniture and equipment		3-5 years
Leasehold improvement		Lesser of the term of the lease or the estimated useful lives of the leasehold improvement

Schedule of revenue disaggregated by the major service lines

​

​	​	​	​	​	​	​
​	​	For the year ended December 31,
​		2022		2023		2024
​	​	RMB’000	​	RMB’000	​	RMB’000
​	​	​	​	​	​	​
Online advertising services		221,620		238,701	​	180,609
Enterprise value‑added services		​		​	​	​
Consulting		43,200		40,581	​	18,774
Online/offline events		15,475		22,776	​	12,481
Integrated marketing		6,639		3,171	​	888
Advertisement agent services	​	7,326	​	769	​	689
Revenue for Enterprise value‑added services		72,640		67,297	​	32,832
Subscription services		​		​	​	​
Institutional investor subscription services		27,095		26,417	​	15,607
Individual subscription services	​	719	​	7,620	​	2,021
Enterprise subscription services		423		150	​	1
Revenue for Subscription services		28,237		34,187	​	17,629
Total revenue		322,497		340,185	​	231,070

X

- Definition

Tabular disclosure of the useful life of long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale.

+ References

No definition available.

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- Definition

Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor.

+ References

Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 5
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-5

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Tabular disclosure of assets and liabilities, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, that are measured at fair value on a recurring basis. The disclosures contemplated herein include the fair value measurements at the reporting date by the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3).

+ References

Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 820
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482106/820-10-50-2

Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 820
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482106/820-10-50-2

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