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Nature of Operations and Reorganization - Contractual agreements with the VIE (Details) - CNY (¥)
¥ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Current assets:        
Cash and cash equivalents ¥ 36,766 ¥ 41,464    
Restricted cash 822      
Short-term investments 54,947 75,497    
Accounts receivable, net 65,617 139,408    
Amount due from inter-company entities 104 69    
Prepayments and other current assets 17,171 16,030    
Non-current assets:        
Property and equipment, net 5,817 7,366    
Intangible assets, net 1,485 2,079    
Long-term investments, net 74,858 142,599 ¥ 137,357 ¥ 41,442
Operating lease right-of-use assets, net 18,606 34,454    
Total assets 276,193 458,966    
Current liabilities:        
Accounts payable 59,835 60,376    
Salary and welfare payables 30,666 36,046    
Taxes payable 2,648 5,940    
Deferred revenue 19,301 23,428    
Amounts due to inter-company entities 789 261    
Accrued liabilities and other payables 15,103 25,152    
Short-term bank loan 10,000 9,950    
Operating lease liabilities 7,860 8,953    
Non-current liabilities:        
Operating lease liabilities 11,743 26,826    
Other non-current liabilities   174    
Total liabilities 157,945 197,106    
Net cash provided/(used in) by operating activities        
Revenues 231,070 340,185 322,497  
Cost of revenues (118,734) (158,169) (137,848)  
Gross Profit 112,336 182,016 184,649  
Operating expenses 190,100 276,234 229,186  
Loss from operations (77,764) (94,218) (44,537)  
Gain on disposal of subsidiaries 839 3,366 38,019  
Share of (income)/loss from equity method investments 3,726 523 (51)  
Long-term investment income/ (loss), net (62,763) (8,079) 15,964  
Short-term investment income 623 1,312 1,999  
Others, net 1,577 7,706 8,055  
Income/(loss) before income tax (140,723) (89,289) 22,998  
Income tax expenses 64 (42) 361  
Net income/(loss) (140,787) (89,247) 22,637  
Net cash (used in)/provided by operating activities (32,990) (122,163) (4,989)  
Net cash provided/(used in) by investing activities        
Cash received from disposal of equity investees 5,450 742    
Net cash upon disposal of subsidiaries (2,992) 85    
Net cash provided by investing activities 32,476 20,173 43,311  
Net Cash Provided by (Used in) Financing Activities [Abstract]        
Dividends paid to non-controlling shareholder of a subsidiary (3,675)      
Net cash provided by/(used in) financing activities (3,607) 481 5,124  
Net (decrease)/ increase in cash and cash equivalents (3,876) (101,147) 45,646  
Cash and cash equivalents at beginning of the year 41,464 142,611 96,965  
Cash and cash equivalents at end of the year 37,588 41,464 142,611 96,965
VIEs        
Current assets:        
Cash and cash equivalents 23,868 27,413    
Restricted cash 822      
Short-term investments 54,867 36,850    
Accounts receivable, net 65,617 139,408    
Prepayments and other current assets 17,527 15,292    
Non-current assets:        
Property and equipment, net 5,817 7,365    
Intangible assets, net 1,483 2,079    
Long-term investments, net 64,233 131,467    
Operating lease right-of-use assets, net 18,606 34,454    
Total assets 291,302 413,332    
Current liabilities:        
Accounts payable 59,835 60,376    
Salary and welfare payables 19,222 25,605    
Taxes payable 0 2,841    
Deferred revenue 19,301 23,428    
Amounts due to inter-company entities 790 260    
Accrued liabilities and other payables 11,145 20,634    
Short-term bank loan 4,000 9,950    
Operating lease liabilities 7,860 8,953    
Non-current liabilities:        
Operating lease liabilities 11,743 26,826    
Other non-current liabilities 0 174    
Total liabilities 332,070 320,505    
Net cash provided/(used in) by operating activities        
Cost of revenues (151,908) (212,747) (211,698)  
Gross Profit 79,162 127,311 108,828  
Operating expenses (146,241) (198,610) (131,984)  
Loss from operations (67,079) (71,299) (23,156)  
Gain on disposal of subsidiaries 839 3,366 38,019  
Share of (income)/loss from equity method investments (3,070) (546) 523  
Long-term investment income/ (loss), net (62,763) (8,079) 15,964  
Short-term investment income 462 706 1,262  
Others, net 1,121 7,689 9,402  
Income/(loss) before income tax (130,490) (68,163) 42,014  
Income tax expenses (64) 43 (361)  
Net income/(loss) (130,554) (68,120) 41,653  
Net cash (used in)/provided by operating activities 23,276 (123,798) 77,322  
Net cash provided/(used in) by investing activities        
Purchase of short-term investments (160,034) (312,270) (417,490)  
Proceeds from maturities of short-term investments 141,242 296,221 494,709  
Investment in long-term investments (4,050) (9,500) (38,970)  
Cash received from disposal of equity investees 5,450      
Loan paid to inter-company entities (17,000)      
Loan collected from related parties     2,000  
Loan collected from inter-company entities     100  
Cash received from customer in relation to advertisement agent services 15,984 68,838 70,208  
Cash paid on behalf of the customer in relation to advertisement agent services     (64,054)  
Net cash upon disposal of subsidiaries (2,992)      
Others (1,674) (4,571) (3,361)  
Net cash provided by investing activities (23,074) 38,718 43,142  
Net Cash Provided by (Used in) Financing Activities [Abstract]        
Capital injection from noncontrolling interest shareholders   255 174  
Proceeds from loans provided by inter-company entities 8,000 25,400    
Repayments of loans provided by inter-company entities (1,300) (15,147) (65,876)  
Dividends paid to non-controlling shareholder of a subsidiary (3,675)      
Others (5,950) 226 4,950  
Net cash provided by/(used in) financing activities (2,925) 10,734 (60,752)  
Net (decrease)/ increase in cash and cash equivalents (2,723) (74,346) 59,712  
Cash and cash equivalents at beginning of the year 27,413 101,759 42,047  
Cash and cash equivalents at end of the year 24,690 27,413 101,759 ¥ 42,047
VIEs | Affiliates and subsidiaries        
Current assets:        
Amount due from inter-company entities 38,442 19,004    
Current liabilities:        
Amounts due to inter-company entities 198,175 141,457    
VIEs | Related parties        
Current assets:        
Amount due from inter-company entities 20      
Current liabilities:        
Amounts due to inter-company entities 789 261    
VIEs | Third-party revenues        
Net cash provided/(used in) by operating activities        
Revenues ¥ 231,070 ¥ 340,058 ¥ 320,526