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INTANGIBLE ASSETS AND GOODWILL (Schedule of amortization) (Details)
Mar. 31, 2024
Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]    
Weighted average amortization period remaining for intangible assets 6 years 6 years 2 months 12 days
Trademarks and brands [Member]    
Finite-Lived Intangible Assets [Line Items]    
Weighted average amortization period remaining for intangible assets   6 years 1 month 6 days
Patents [Member]    
Finite-Lived Intangible Assets [Line Items]    
Weighted average amortization period remaining for intangible assets   6 years 9 months 18 days