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FIXED ASSETS (Details) (USD $)
Jun. 30, 2012
Dec. 31, 2011
Fixed Assets Details    
Website $ 91,743 $ 91,743
Equipment 67,669 33,651
Furniture and fixtures 58,605 26,219
Total Fixed Assets, Gross 218,017 151,613
Accumulated depreciation (110,612) (81,500)
Property and equipment, net of accumulated depreciation of $96,078 and $81,500, respectively $ 107,405 $ 70,113