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THE COMPANY (Details Narrative) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
Company Details Narrative          
Operating loss $ (3,910,588) $ (1,444,230) $ (10,753,191) $ (3,266,485)  
Net cash flows used in operating activities     (8,399,000) (3,081,989)  
Accumulated deficit $ (46,385,978)   $ (46,385,978)   $ (16,993,078)