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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $) | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | Dec. 31, 2011 | Dec. 31, 2010
Condensed Consolidated Statements Of Operations |  |  |  |  |  |
Revenues, net | $ 1,036,456 | $ 539,572 | $ 2,577,298 | $ 1,533,731 | $ 2,088,177 | $ 1,241,921
Cost of goods sold | 306,843 | 241,688 | 1,015,337 | 684,420 | 947,112 | 556,390
Gross profit | 729,613 | 297,884 | 1,561,961 | 849,311 | 1,141,065 | 685,531
Operating expenses: |  |  |  |  |  |
Sales, general, and administration | 3,291,357 | 1,633,180 | 9,691,892 | 3,818,710 | 6,406,197 | 3,464,810
Research and development | 1,334,005 | 95,223 | 2,579,308 | 255,953 | 107,241 | 65,402
Depreciation and amortization | 14,839 | 13,711 | 43,952 | 41,133 | 54,845 | 22,783
Total operating expense | 4,640,201 | 1,742,114 | 12,315,152 | 4,115,796 | 6,568,283 | 3,552,995
Operating loss | (3,910,588) | (1,444,230) | (10,753,191) | (3,266,485) | (5,427,218) | (2,867,464)
Other income and (expense) |  |  |  |  |  |
Miscellaneous Income | 932 | 75 | 2,486 | 75 | 6,392 |
Settlement of debt |  |  |  |  | (7,390,000) |
Loss on extinguishment of debt | (197,383) |  | (10,505,247) |  |  |
Beneficial Conversion Feature |  |  | (6,716,504) |  |  |
Amortization of debt discount | (50,099) | (14,360) | (1,159,375) | (17,950) |  |
Interest expense | (84,376) | (16,505) | (225,834) | (16,737) | (64,380) |
Loan guaranty costs | (11,745) | (11,745) | (35,235) | (26,414) | (38,159) |
Total other income (expense) | (342,671) | (42,535) | (18,639,709) | (61,026) | (7,486,147) |
Loss before taxes | (4,253,259) | (1,486,765) | (29,392,900) | (3,327,511) | (12,913,365) | (2,867,464)
Provision for income taxes |  |  |  |  |  |
Net loss | $ (4,253,259) | $ (1,486,765) | $ (29,392,900) | $ (3,327,511) | $ (12,913,365) | $ (2,867,464)
Loss per share, basic and diluted: |  |  |  |  |  |
Net loss per share, basic and diluted | $ (0.04) | $ (0.03) | $ (0.33) | $ (0.06) | $ (0.21) | $ (0.07)
Weighted average number of shares outstanding | 95,895,677 | 58,407,327 | 88,892,757 | 57,275,797 | 62,516,461 | 38,289,463

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- Definition The aggregate total costs related to selling a firm's product and services, as well as all other general and administrative expenses. Direct selling expenses (for example, credit, warranty, and advertising) are expenses that can be directly linked to the sale of specific products. Indirect selling expenses are expenses that cannot be directly linked to the sale of specific products, for example telephone expenses, Internet, and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, utilities, communication, etc. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Accounting Research Bulletin (ARB) -Number 43 -Paragraph 5A -Chapter 4 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 4 -Article 5 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 330 -SubTopic 10 -Section 30 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=6386349&loc=d3e3636-108311 + Details
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Period Type: | duration

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- Definition Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). + References No definition available. + Details
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