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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $) | 12 Months Ended
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Dec. 31, 2012 | Dec. 31, 2011
Allowance for doubtful accounts | $ 42,408 | $ 1,500
Depreciation expense | 27,484 | 25,686
Amortization of intangible assets | 28,776 | 29,159
Debt discounts | 2,706,920 | 28,719
Debt discount on notes payable | 1,102,680 | 0
Amortization expense related to debt discount | 1,604,240 | 28,719
Allowance for Returns | 27,168 |
Deferred Revenue | 1,144,752 |
Rebate Expense | 34,255 |
Advertising expenses | 65,944 | 19,408
Research and development expenditures | 4,492,362 | 107,241
Anti-dilutive shares excluded from earnings per share calculation | 25,926,987 | 13,639,845
Equipment |  |
Depreciation expense | 19,904 | 23,962
Leasehold Improvements |  |
Depreciation expense | $ 7,580 | $ 1,724

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- Definition The amount of rebate expense the company recorded in the period. The company maintains various rebate programs with its sales channel customers to maintain a competitive position in the marketplace and to promote sales and customer loyalty. Rebates generally take the form of a coupon that is returned to the company and, in turn, a check is sent to the customer. + References No definition available. + Details
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