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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Allowance for doubtful accounts $ 42,408 $ 1,500
Depreciation expense 27,484 25,686
Amortization of intangible assets 28,776 29,159
Debt discounts 2,706,920 28,719
Debt discount on notes payable 1,102,680 0
Amortization expense related to debt discount 1,604,240 28,719
Allowance for Returns 27,168   
Deferred Revenue 1,144,752   
Rebate Expense 34,255   
Advertising expenses 65,944 19,408
Research and development expenditures 4,492,362 107,241
Anti-dilutive shares excluded from earnings per share calculation 25,926,987 13,639,845
Equipment
    
Depreciation expense 19,904 23,962
Leasehold Improvements
    
Depreciation expense $ 7,580 $ 1,724