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STOCKHOLDERS' EQUITY (Details 2) (Company Warrants, USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Company Warrants
   
Balance Beginning 3,057,627   
Warrants Granted 17,332,500 3,057,627
Exercised (8,145,486)   
Expired      
Cancelled (51,142)   
Balance ending 12,193,499 3,057,627
Vested and exercisable 11,784,408  
Balance Beginning $ 0.36   
Warrants Granted $ 1.26 $ 0.36
Exercised $ 0.38   
Cancelled $ 0.24   
Exercise Price $ 1.63   
Vested and exercisable $ 1.69  
Weighted average contractual life 7 years 10 months 24 days  
Granted 5 years 7 years 10 months 24 days
Weighted average contractual life 4 years 9 months 18 days 7 years 10 months 24 days
Vested and exercisable 4 years 8 months 12 days  
Balance Beginning $ 3,483,691   
Granted $ 31,891,150   
Balance ending $ 17,971,994 $ 3,483,691
Vested and exercisable $ 16,859,266