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STOCKHOLDERS' EQUITY (Details Narrative 1) (USD $) | 3 Months Ended | 9 Months Ended | 0 Months Ended |  | 0 Months Ended | 1 Months Ended | 9 Months Ended |  | 0 Months Ended | 1 Months Ended | 3 Months Ended |  | 0 Months Ended
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Sep. 30, 2013 | Sep. 30, 2012 | Sep. 30, 2013 | Sep. 30, 2012 | Jan. 31, 2013 Plato and Associates Note | Sep. 30, 2013 Plato and Associates Note | Mar. 21, 2013 Promissory Notes - June 2012 Notes Issuance | Jun. 19, 2012 Promissory Notes - June 2012 Notes Issuance | Feb. 24, 2012 Promissory Notes - February 2012 Notes Issuance | Mar. 31, 2012 Warrants | Sep. 30, 2013 Warrants | Dec. 31, 2012 Warrants | Jun. 30, 2013 Warrants Sancilio & Company | May 10, 2013 Warrants Sancilio & Company | May 31, 2013 Warrants Sancilio & Company | Sep. 30, 2013 Warrants Sancilio & Company | Sep. 30, 2013 Warrants Lower Range | Sep. 30, 2013 Warrants Upper Range | Jun. 19, 2012 Warrants Tranche 1 Promissory Notes - June 2012 Notes Issuance | Feb. 24, 2012 Warrants Tranche 1 Promissory Notes - February 2012 Notes Issuance | Jun. 19, 2012 Warrants Tranche 2 Promissory Notes - June 2012 Notes Issuance | Feb. 24, 2012 Warrants Tranche 2 Promissory Notes - February 2012 Notes Issuance
Warrants: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Warrants outstanding |  |  |  |  |  |  |  |  |  |  | 14,293,499 | 12,193,499 |  |  |  |  |  |  |  |  |  |
Warrant Exercise Price |  |  |  |  |  |  |  |  |  |  | 1.79 | 1.63 |  |  |  |  | 0.24 | 3.20 |  |  |  |
Warrants Issued in conjunction with debt |  |  |  |  | 1,250,000 |  |  | 7,000,000 | 9,000,000 |  |  |  |  |  |  |  |  |  | 6,000,000 |  | 1,000,000 |
Exercise Price per share of warrants issued |  |  |  |  | 3.20 |  |  |  | 0.38 |  |  |  |  |  |  |  |  |  | 2.00 | 0.38 | 3.00 | 0.38
Warrants Fair Value |  |  |  |  | $ 1,711,956 |  |  | $ 9,424,982 |  |  |  |  | $ 462,196 | $ 405,066 |  |  |  |  |  | $ 10,505,247 |  | $ 6,124,873
Expected term |  |  |  |  | 6 years |  |  | 5 years | 5 years | 5 years |  |  | 5 years | 5 years |  |  |  |  |  |  |  |
Volatility rate |  |  |  |  | 44.29% |  |  | 44.64% | 44.50% | 44.81% |  |  | 45.84% | 45.89% |  |  |  |  |  |  |  |
Risk-free rate |  |  |  |  | 0.88% |  |  | 0.75% | 0.89% | 1.04% |  |  | 1.41% | 1.12% |  |  |  |  |  |  |  |
Dividend yield |  |  |  |  | 0.00% |  |  | 0.00% | 0.00% | 0.00% |  |  | 0.00% | 0.00% |  |  |  |  |  |  |  |
Deferred Financing Costs |  |  |  |  |  | 1,051,988 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Financing costs | 447,969 |  | 1,107,937 |  |  |  |  | 1,649,890 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Amortization of debt discount |  |  | 1,102,680 | 1,159,375 |  |  | 885,709 |  | 859,647 |  |  |  |  |  |  |  |  |  |  |  |  |
Warrants Issued - Note Modification |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,685,300 |  |
Warrants Issued - new Funding |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3,314,700
Warrants forfeited |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 833,000 |  |  |  |  |  |  |
Warrants granted |  |  |  |  |  |  |  |  |  | 31,000 | 2,100,000 |  |  |  | 850,000 |  |  |  |  |  |  |
Warrants vested in period |  |  |  |  |  |  |  |  |  |  |  |  | 283,333 | 283,333 |  |  |  |  |  |  |  |
Consulting expense recognized for warrants issued for services |  |  |  |  |  |  |  |  |  | 29,736 |  |  |  | 405,066 |  | 38,517 |  |  |  |  |  |
Warrants recorded to prepaid expense - short term |  |  |  |  |  |  |  |  |  |  |  |  | 154,068 |  |  |  |  |  |  |  |  |
Warrants recorded to prepaid expense - long term |  |  |  |  |  |  |  |  |  |  |  |  | 308,128 |  |  |  |  |  |  |  |  |
Unvested warrants |  |  |  |  |  |  |  |  |  |  |  |  | 283,334 |  |  |  |  |  |  |  |  |
Unamortized costs warrants |  |  |  |  |  |  |  |  |  |  | $ 2,129,000 |  |  |  |  |  |  |  |  |  |  |

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