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STOCKHOLDERS' EQUITY (Tables)

12 Months Ended

Dec. 31, 2013

Equity [Abstract]

Schedule of warrant activity

Summary of our Warrant activity and related information for 2011-2013

		Number of Shares Under Warrants				Weighted Average Exercise Price				Weighted Average Remaining Contractual Life in Years				Aggregate Intrinsic Value
Balance at December 31, 2010			─
Issued			3,057,627			$	0.36				7.9			$	3,483,691
Exercised			─
Expired			─
Cancelled			─
Balance at December 31, 2011			3,057,627			$	0.36				7.9			$	3,483,691
Issued			17,332,500			$	1.26				4.3			$	31,891,150
Exercised			(8,145,486	)		$	0.38
Expired			─
Cancelled			(51,142	)		$	0.24
Balance at December 31, 2012			12,193,499			$	1.63							$	17,971,994
Issued			2,100,000			$	2.72				4.8			$	5,232,500
Exercised			─
Expired			─
Cancelled			─
Balance at December 31, 2013			14,293,499			$	1.79				3.9			$	48,932,777
Vested and Exercisable at December 31, 2013			13,764,710			$	1.81				3.9			$	46,840,559

Schedule of weighted average fair value per share and assumptions used in the Black-Scholes Model of warants

The weighted average fair value per share of warrants issued and the assumptions used in the Black-Scholes Model during the years ended December 31, 2013, 2012 and 2011 are set forth in the table below.

		2013				2012				2011
Weighted average fair value		$	2.83			$	2.05			$	0.16
Risk-free interest rate			0.88-1.12	%			0.72-1.04	%			0.91-3.48	%
Volatility			44.29-45.89	%			44.64-44.81	%			39.13-51.83	%
Term (in years)			5-6				5				5-10
Dividend yield			0.00	%			0.00	%			0.00	%

Schedule of assumptions used in the Black-Scholes Model of stock options

The assumptions used in the Black-Scholes Model during the years ended December 31, 2013 are set forth in the table below.

		2013				2012				2011
Risk-free interest rate			0.65-1.71	%			0.61-2.23	%			0.91-2.54	%
Volatility			33.35-45.76	%			40.77-46.01	%			37.92-40.48	%
Term (in years)			5-6.25				5-6.25				5.5-6.25
Dividend yield			0.00	%			0.00	%			0.00	%

Schedule of Option activity

A summary of activity under the 2009 and 2012 Plans and related information for 2011-2013 follows:

		Number of Shares Under Options				Weighted Average Exercise Price				Weighted Average Remaining Contractual Life in Years				Aggregate Intrinsic Value
Balance at December 31, 2010			─
Granted(1)			10,682,218			$	0.16				7.6			$	14,188,484
Exercised			(92,057	)		$	0.19
Expired			─
Cancelled			─
Balance at December 31, 2011			10,590,161			$	0.16				7.6			$	14,067,649
Granted			5,121,250			$	2.80				9.7			$	1,737,530
Exercised			(1,931,788	)		$	0.13
Expired			─
Cancelled			(46,135	)
Balance at December 31, 2012			13,733,488			$	1.16				7.7			$	26,804,117
Granted			2,583,677			$	3.31				9.8			$	4,920,981
Exercised			(75,423	)
Expired			(250	)
Cancelled			(608,750	)
Balance at December 31, 2013			15,632,742			$	1.44				7.2			$	58,878,132
Vested and Exercisable at December 31, 2013			11,282,627			$	.80				6.5			$	48,321,930

⁽¹⁾This includes (i) VitaMed Options granted between October 2008 and December 31, 2010 for an aggregate of 7,639,722 Units, of which 16,000 were canceled prior to conversion (or Options for 9,357,561 shares per the Conversion Ratio), (ii) VitaMed Options granted between January 1, 2011 and October 3, 2011 for an aggregate of 621,000 Units (or Options for 762,235 shares per the Conversion Ratio) and (iii) Options granted between October 4, 2011 and December 31, 2011 for an aggregate of 562,422 shares. The terms and conditions of the VitaMed Options were reflected in the replacement Options including the number of shares vested.

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Tabular disclosure of the number and weighted-average exercise prices (or conversion ratios) for share options (or share units) that were outstanding at the beginning and end of the year, vested and expected to vest, exercisable or convertible at the end of the year, and the number of share options or share units that were granted, exercised or converted, forfeited, and expired during the year.

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Tabular disclosure of the significant assumptions used during the year to estimate the fair value of stock options, including, but not limited to: (a) expected term of share options and similar instruments, (b) expected volatility of the entity's shares, (c) expected dividends, (d) risk-free rate(s), and (e) discount for post-vesting restrictions.

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Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

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