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Stockholders' Equity (Stock Warrants) (Details) (USD $)	9 Months Ended	1 Months Ended		1 Months Ended		9 Months Ended	1 Months Ended			9 Months Ended	1 Months Ended
	Sep. 30, 2012	Feb. 20, 2012 ipCapital Group Incorporated [Member]	Feb. 29, 2012 ipCapital Engagement Letter [Member]	Feb. 20, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member]	Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member]	Sep. 30, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member]	Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] Minimum [Member]	Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] Maximum [Member]	Feb. 20, 2012 ipCapital Consulting Agreement [Member] ipCapital Group Incorporated [Member]	Sep. 30, 2012 ipCapital Consulting Agreement [Member] ipCapital Group Incorporated [Member]	Jul. 30, 2012 Consultant [Member]	Feb. 29, 2012 Century Media Warrant [Member]	Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 1 [Member]	Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 2 [Member]	Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 3 [Member]	Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 4 [Member]	Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 5 [Member]
Stockholders' Equity Note [Line Items]
Professional fees - accounting and legal							$ 240,000	$ 365,000
Warrant term				5 years	3 years						5 years
Warrants to purchase common stock, shares					100,000						45,000	250,000
Sale of investment units, warrant exercise price per share			4.62								4.0		4.5	4.75	5.0	5.25	6.0
Percentage of consulting warrant stock vests and becomes exercisable			33.33%
Value of warrant		200,000								321,289	92,000
Consulting fee per month												10,000
Warrants to purchase common stock, warrants exercised									4.5			50,000
Fair value of warrants	386,000	371,289				190,000						248,000
Stock issued, shares												215,734
Stock issued												$ 609,000

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The exercise price of each class of warrants or rights outstanding.

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A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer.

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The total fair value of equity-based awards for which the grantee gained the right during the reporting period, by satisfying service and performance requirements, to receive or retain shares or units, other instruments, or cash in accordance with the terms of the arrangement.

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Equity impact of the value of new stock issued during the period. Includes shares issued in an initial public offering or a secondary public offering.

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