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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) (USD $) | 12 Months Ended
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Dec. 31, 2012 | Dec. 31, 2011
Significant Accounting Policies |  |
Accounts receivable, allowance | $ 60,000 | $ 76,000
Depreciation expenses | 541,000 | 482,000
Unamortized discount on conversion feature | 565,000 | 663,000
Net gain (loss) attributable to cash flow hedge | 128,000 | 111,000
Derivative notional amount | 1,821,000 |
Advertising costs | $ 83,000 | $ 70,000
Shares issuable, excluding from calculation of diluted earnings per share | 4,614,784 | 3,205,693
Revenues [Member] |  |
Significant Accounting Policies |  |
Concentration of credit risk, percentage | 29.00% | 19.00%
Accounts Receivable [Member] |  |
Significant Accounting Policies |  |
Concentration of credit risk, percentage | 21.00% | 18.00%

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