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STOCKHOLDERS' EQUITY (Stock Warrants) (Details) (USD $) | 12 Months Ended | 1 Months Ended |  | 1 Months Ended | 12 Months Ended | 1 Months Ended |
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Dec. 31, 2012 | Dec. 31, 2011 | Feb. 20, 2012 ipCapital Group Incorporated [Member] | Feb. 29, 2012 ipCapital Engagement Letter [Member] | Feb. 20, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] | Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] | Dec. 31, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] | Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] Minimum [Member] | Feb. 29, 2012 ipCapital Engagement Letter [Member] ipCapital Group Incorporated [Member] Maximum [Member] | Feb. 20, 2012 ipCapital Consulting Agreement [Member] ipCapital Group Incorporated [Member] | Jul. 30, 2012 Consultant [Member] | Feb. 29, 2012 Century Media Warrant [Member] | Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 1 [Member] | Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 2 [Member] | Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 3 [Member] | Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 4 [Member] | Feb. 29, 2012 Century Media Warrant [Member] Exercise Price 5 [Member]
Stockholders' Equity Note [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Professional fees - accounting and legal |  |  |  |  |  |  |  | $ 240,000 | $ 365,000 |  |  |  |  |  |  |  |
Warrant term |  |  |  |  | 5 years | 3 years |  |  |  |  | 5 years |  |  |  |  |  |
Warrants to purchase common stock, shares |  |  |  |  |  | 100,000 |  |  |  |  | 45,000 | 250,000 |  |  |  |  |
Sale of investment units, warrant exercise price per share |  |  |  | 4.62 |  |  |  |  |  |  | 4.0 |  | 4.5 | 4.75 | 5.0 | 5.25 | 6.0
Percentage of consulting warrant stock vests and becomes exercisable |  |  |  | 33.33% |  |  |  |  |  |  |  |  |  |  |  |  |
Value of warrant |  |  | 200,000 |  |  |  |  |  |  |  | 92,000 |  |  |  |  |  |
Consulting fee per month | 320,000 |  |  |  |  |  |  |  |  |  |  | 10,000 |  |  |  |  |
Warrants to purchase common stock, warrants exercised |  |  |  |  |  |  |  |  |  | 4.5 |  | 50,000 |  |  |  |  |
Fair value of warrants | 119,000 |  | 371,289 |  |  |  | 58,000 |  |  |  |  | 248,000 |  |  |  |  |
Issuance of common stock, net (in shares) |  |  |  |  |  |  |  |  |  |  |  | 215,734 |  |  |  |  |
Issuance of common stock, net | $ 5,813,889 | $ 66,935 |  |  |  |  |  |  |  |  |  | $ 609,000 |  |  |  |  |

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- Definition The total fair value of equity-based awards for which the grantee gained the right during the reporting period, by satisfying service and performance requirements, to receive or retain shares or units, other instruments, or cash in accordance with the terms of the arrangement. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d)(2) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 123R -Paragraph A240 -Subparagraph c(2) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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