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Note 7
 6 Months Ended
Aug. 31, 2012
Segment Reporting Disclosure [Text Block]
Note 7 – We have two reportable segments:  Publishing and Usborne Books and More (“UBAM”).  These reportable segments are business units that offer different methods of distribution to different types of customers.  They are managed separately based on the fundamental differences in their operations.  The Publishing Division markets its products to retail accounts, which include book, school supply, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and an internal telesales group.  The UBAM Division markets its product line through a network of independent sales consultants through a combination of direct sales, home shows, book fairs and the Internet.

The accounting policies of the segments are the same as those of the rest of the Company.  We evaluate segment performance based on earnings before income taxes of the segments, which is defined as segment net sales reduced by cost of sales and direct expenses.  Corporate expenses, depreciation, interest expense and income taxes are not allocated to the segments, but are listed in the “other” row.  Corporate expenses include the executive department, accounting department, information services department, general office management and building facilities management.  Our assets and liabilities are not allocated on a segment basis.

Information by industry segment for the three and six months ended August 31, 2012 and 2011 follows:

NET REVENUES
             
   
Three Months Ended August 31,
   
Six Months Ended August 31,
 
   
2012
   
2011
   
2012
   
2011
 
Publishing
  $ 3,130,100     $ 2,832,900     $ 5,436,900     $ 5,236,100  
UBAM
    2,334,300       2,604,200       6,622,100       6,465,400  
Other
    -       -       -       -  
Total
  $ 5,464,400     $ 5,437,100     $ 12,059,000     $ 11,701,500  

EARNINGS BEFORE INCOME TAXES
                 
   
Three Months Ended August 31,
   
Six Months Ended August 31,
 
      2012       2011       2012       2011  
Publishing
  $ 1,014,400     $ 910,300     $ 1,789,400     $ 1,670,200  
UBAM
    182,300       291,600       1,087,700       991,600  
Other
    (977,500 )     (1,001,800 )     (2,096,000 )     (1,981,000 )
Total
  $ 219,200     $ 200,100     $ 781,100     $ 680,800