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Note 7 - BUSINESS SEGMENTS

9 Months Ended

Nov. 30, 2018

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 7 – BUSINESS SEGMENTS

We have two reportable segments: Usborne Books & More (“UBAM”) and Publishing. These reportable segments are business units that offer different methods of distribution to different types of customers. They are managed separately based on the fundamental differences in their operations. Our Publishing segment markets its products to retail accounts, which include book, school supply, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and our internal tele-sales group. Our UBAM segment markets its products through a network of independent sales consultants using a combination of internet sales, direct sales, home shows and book fairs.

The accounting policies of the segments are the same as those of the rest of the Company. We evaluate segment performance based on earnings before income taxes of the segments, which is defined as segment net revenues reduced by cost of sales and direct expenses. Corporate expenses, depreciation, interest expense and income taxes are not allocated to the segments but are listed in the “Other” row below. Corporate expenses include the executive department, accounting department, information services department, general office management, warehouse operations and building facilities management. Our assets and liabilities are not allocated on a segment basis.

Information by reporting segment for the three and nine-month periods ended November 30, 2018 and 2017, follows:

NET REVENUES
		Three Months Ended November 30,								Nine Months Ended November 30,
		2018				2017				2018				2017
Publishing		$	3,161,300			$	2,439,600			$	8,073,000			$	6,538,700
UBAM			37,321,300				36,470,300				87,112,900				83,499,300
Total		$	40,482,600			$	38,909,900			$	95,185,900			$	90,038,000

EARNINGS (LOSS) BEFORE INCOME TAXES
		Three Months Ended November 30,								Nine Months Ended November 30,
		2018				2017				2018				2017
Publishing		$	998,800			$	556,800			$	2,141,800			$	1,514,200
UBAM			6,459,800				6,916,600				15,835,800				15,866,400
Other			(3,654,400	)			(4,040,600	)			(9,642,000	)			(10,282,900	)
Total		$	3,804,200			$	3,432,800			$	8,335,600			$	7,097,700

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- References

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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