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Segmental and Revenue Analysis

12 Months Ended

Dec. 31, 2017

Segmental and Revenue Analysis [Abstract]

SEGMENTAL AND REVENUE ANALYSIS

Note 12 – SEGMENTAL AND REVENUE ANALYSIS

The Company is solely engaged in the business of manufacturing and selling of pet food. Since the nature, the production processes and the marketing channel of the products are substantially similar, the Company is considered as operating in a single reportable segment with revenues derived from multiple product lines, marketing channels and countries. Certain entity-wide disclosures relating to revenues for the years ended December 31, 2017, 2016 and 2015 are as follows:

The net revenues generated from different marketing channels consist of the following:

		For the Years Ended
		December 31,
		2017				2016				2015
Overseas sales		$	21,190,063			$	18,882,589			$	13,987,822
Domestic sales			2,086,462				1,129,133				701,425
Electronic commerce			5,734,121				4,461,504				1,645,765
Less: Sale tax and addition			(31,135	)			(29,490	)			(22,738	)
Total net revenues		$	28,979,511			$	24,443,736			$	16,312,274

The net revenues generated from different product lines are set forth as following:

		For the Years Ended
		December 31,
		2017				2016				2015
Pet chews		$	9,614,426			$	10,316,841			$	6,581,597
Dried pet snacks			14,851,868				11,204,517				7,902,104
Wet canned pet food			3,035,196				1,926,455				1,444,143
Dental health snacks			856,875				606,648				321,711
Baked pet biscuits			8,226				123,898				85,457
Others			644,055				294,867				-
Less: Sale tax and addition			(31,135	)			(29,490	)			(22,738	)
Total net revenues		$	28,979,511			$	24,443,736			$	16,312,274

The net revenues generated from different countries are set forth as following:

		For the Years Ended
		December 31,
		2017				2016				2015
South Korea		$	5,397,982			$	5,299,721			$	4,689,733
China			6,553,715				5,073,272				2,347,190
United Kingdom			3,213,303				3,227,619				289,228
Germany			3,585,535				3,204,314				3,309,266
Other countries			10,260,111				7,668,300				5,699,595
Less: Sale tax and addition			(31,135	)			(29,490	)			(22,738	)
Total net revenues		$	28,979,511			$	24,443,736			$	16,312,274

“Other countries” are comprised of all countries whose revenues, individually, were less than 10% of the Company’s total revenues.

All of the Company’s long-lived assets are located in the PRC.

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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