XML 70 R57.htm IDEA: XBRL DOCUMENT v3.8.0.1
Segmental and Revenue Analysis (Details) - USD ($)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Segment Reporting Information [Line Items]      
Total net revenues $ 28,979,511 $ 24,443,736 $ 16,312,274
Marketing channels [Member]      
Segment Reporting Information [Line Items]      
Less: Sale tax and addition (31,135) (29,490) (22,738)
Total net revenues 28,979,511 24,443,736 16,312,274
Marketing channels [Member] | Overseas sales [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 21,190,063 18,882,589 13,987,822
Marketing channels [Member] | Domestic sales [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 2,086,462 1,129,133 701,425
Marketing channels [Member] | Electronic commerce [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 5,734,121 4,461,504 1,645,765
Different product lines [Member]      
Segment Reporting Information [Line Items]      
Less: Sale tax and addition (31,135) (29,490) (22,738)
Total net revenues 28,979,511 24,443,736 16,312,274
Different product lines [Member] | Pet chews [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 9,614,426 10,316,841 6,581,597
Different product lines [Member] | Dried pet snacks [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 14,851,868 11,204,517 7,902,104
Different product lines [Member] | Wet canned pet food [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 3,035,196 1,926,455 1,444,143
Different product lines [Member] | Dental health snacks [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 856,875 606,648 321,711
Different product lines [Member] | Baked pet biscuits [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 8,226 123,898 85,457
Different product lines [Member] | Others [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 644,055 294,867
Different countries [Member]      
Segment Reporting Information [Line Items]      
Less: Sale tax and addition (31,135) (29,490) (22,738)
Total net revenues 28,979,511 24,443,736 16,312,274
Different countries [Member] | South Korea [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 5,397,982 5,299,721 4,689,733
Different countries [Member] | China [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 6,553,715 5,073,272 2,347,190
Different countries [Member] | United Kingdom [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 3,213,303 3,227,619 289,228
Different countries [Member] | Germany [Member]      
Segment Reporting Information [Line Items]      
Total net revenues 3,585,535 3,204,314 3,309,266
Different countries [Member] | Other countries [Member]      
Segment Reporting Information [Line Items]      
Total net revenues $ 10,260,111 $ 7,668,300 $ 5,699,595