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Intangible Assets (Tables)

6 Months Ended

Jun. 30, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Summary of company’s carrying amount of intangible assets

Amortizable Intangible Assets		2012				2011
Customer and Product Information		$	390,030			$	390,030
Trademarks, Domain names, & other intangibles			91,007				91,007
Educational Resource			65,005				65,005
Total Intangible Assets			546,042				546,042
Less accumulated amortization			(409,157)				(135,388)
Net Intangible Assets		$	136,885			$	410,653

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- Definition

Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance with a finite life, by either major class or business segment.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 1

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16265-109275

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