<SEC-DOCUMENT>0001178913-22-000438.txt : 20220208
<SEC-HEADER>0001178913-22-000438.hdr.sgml : 20220208
<ACCEPTANCE-DATETIME>20220208080010
ACCESSION NUMBER:		0001178913-22-000438
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20220208
FILED AS OF DATE:		20220208
DATE AS OF CHANGE:		20220208

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			IM Cannabis Corp.
		CENTRAL INDEX KEY:			0001792030
		STANDARD INDUSTRIAL CLASSIFICATION:	MEDICINAL CHEMICALS & BOTANICAL PRODUCTS [2833]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			A1
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-40065
		FILM NUMBER:		22599339

	BUSINESS ADDRESS:	
		STREET 1:		1 ADELAIDE STREET EAST, UNIT 801
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5C 2V9
		BUSINESS PHONE:		416-256-4202

	MAIL ADDRESS:	
		STREET 1:		1 ADELAIDE STREET EAST, UNIT 801
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5C 2V9
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>zk2227212.htm
<DESCRIPTION>6-K
<TEXT>
<html>
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    <title></title>
    <!-- Licensed to: company
         Document created using EDGARfilings PROfile 8.1.0.0
         Copyright 1995 - 2022 Broadridge -->
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<body bgcolor="#ffffff" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; text-align: left; color: #000000;">
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    <hr align="center" style="border: none; border-bottom: 1px solid black; border-top: 4px solid black; height: 10px; color: #ffffff; background-color: #ffffff; text-align: center; margin-left: auto; margin-right: auto;">
    <div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: center; line-height: 1.25;"><font style="font-size: 14pt; font-family: 'Times New Roman',Times,serif; font-weight: bold; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-style: normal; font-variant: normal; text-transform: none;">UNITED STATES<br>
          SECURITIES AND EXCHANGE COMMISSION</font><br>
        Washington, D.C. 20549<br>
        <br>
        <font style="font-size: 14pt; font-family: 'Times New Roman',Times,serif; font-weight: bold; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-style: normal; font-variant: normal; text-transform: none;">Form 6-K</font><br>
        <br>
        <font style="font-weight: bold;">REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16</font><br>
        <font style="font-weight: bold;">UNDER THE SECURITIES EXCHANGE ACT OF 1934</font></div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25;">For the month of <font style="font-weight: bold;"><u>February 2022</u></font>.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25;">Commission File Number: <font style="font-weight: bold;"><u>001-40065</u></font></div>
      <div style="text-align: center; line-height: 1.25;"><br>
        <u><font style="font-size: 16pt; font-family: 'Times New Roman',Times,serif; font-weight: bold; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-style: normal; font-variant: normal; text-transform: none;">IM Cannabis Corp.</font></u><br>
        (Exact Name of Registrant as Specified in Charter)<br>
        <br>
        <font style="font-weight: bold;"><u>Kibbutz Glil Yam, Central District, Israel 4690500</u></font><br>
        (Address of principal executive offices)</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: center; line-height: 1.25;">Form 20-F &#9744;&#160; Form 40-F &#9746;</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;"><font style="font-weight: bold;">Note</font>: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security
        holders.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;"><font style="font-weight: bold;">Note</font>: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant
        foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on
        which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already
        been the subject of a Form 6-K submission or other Commission filing on EDGAR.</div>
      <div style="line-height: 1.25">&#160;</div>
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          <hr noshade="noshade" style="border-width: 0px; clear: both; margin: 4px 0px; width: 100%; height: 2px; color: #000000; background-color: #000000;"></div>
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      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">SIGNATURE</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; text-indent: 36pt; line-height: 1.25;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
        authorized.</div>
      <div style="line-height: 1.25">&#160;</div>
      <table cellspacing="0" cellpadding="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; text-align: left; color: #000000;" id="z3170f68e67d248e5bf3fc6961f4fdf28">

          <tr>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 46%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td colspan="2" style="vertical-align: middle;">
              <div style="line-height: 1.25; font-weight: bold;">IM CANNABIS CORP.</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle;">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 46%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td colspan="2" style="vertical-align: middle;">
              <div style="line-height: 1.25;">(Registrant)</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle;">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 46%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 26%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle;">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: middle; padding-bottom: 2px;">
              <div style="line-height: 1.25;">Date:</div>
            </td>
            <td style="width: 46%; vertical-align: middle; padding-bottom: 2px;">
              <div style="line-height: 1.25;">February 8, 2022</div>
            </td>
            <td style="width: 4%; vertical-align: middle; padding-bottom: 2px;">
              <div style="line-height: 1.25;">By:</div>
            </td>
            <td style="width: 26%; vertical-align: middle; border-bottom: 2px solid rgb(0, 0, 0);">
              <div style="line-height: 1.25; font-style: italic;">/s/ Oren Shuster</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle; padding-bottom: 2px;">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 46%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">Name:</div>
            </td>
            <td style="width: 26%; vertical-align: middle;">
              <div style="line-height: 1.25;">Oren Shuster</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle;">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 46%; vertical-align: middle;">
              <div style="line-height: 1.25;">&#160;</div>
            </td>
            <td style="width: 4%; vertical-align: middle;">
              <div style="line-height: 1.25;">Title:</div>
            </td>
            <td style="width: 26%; vertical-align: middle;">
              <div style="line-height: 1.25;">Chief Executive Officer and Director</div>
            </td>
            <td colspan="1" style="width: 20%; vertical-align: middle;">&#160;</td>
          </tr>

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      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;"><u>EXHIBIT INDEX</u></div>
      <div style="line-height: 1.25">&#160;</div>
      <table cellspacing="0" cellpadding="0" border="0" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; text-align: left; color: #000000;" id="zcea12d5ebc884db6a9f7d2e6fac9d918">

          <tr>
            <td style="width: 6%; vertical-align: middle; background-color: rgb(238, 238, 238);">
              <div style="line-height: 1.25;"><a href="exhibit_99-1.htm">99.1</a></div>
            </td>
            <td style="width: 94%; vertical-align: middle; background-color: rgb(238, 238, 238);">
              <div style="line-height: 1.25;"><a href="exhibit_99-1.htm">Press release dated February 8, 2022</a></div>
            </td>
          </tr>

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      </div>
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</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>exhibit_99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
<html>
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    <title></title>
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<body bgcolor="#ffffff" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; text-align: left; color: #000000;">
  <div>
    <hr align="center" style="border: none; border-bottom: 1px solid black; border-top: 4px solid black; height: 10px; color: #ffffff; background-color: #ffffff; text-align: center; margin-left: auto; margin-right: auto;">
    <div style="text-align: right;"> <u><font style="font-weight: bold;">Exhibit 99.1</font></u><br>
    </div>
    <div> <br>
    </div>
    <div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 14pt; font-weight: bold; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-style: normal; font-variant: normal; text-transform: none;">IM Cannabis Engages MZ Group to Lead Strategic Investor Relations </div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 14pt; font-weight: bold; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-style: normal; font-variant: normal; text-transform: none;">and Shareholder Communications Program</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;"><font style="font-weight: bold;">TORONTO, ON and GLIL YAM, ISRAEL &#8211;
          February 8, 2022</font> - IM Cannabis Corp. (NASDAQ: IMCC) (CSE: IMCC) (&#8220;IM Cannabis&#8221; or the &#8220;Company&#8221;), a leading medical and adult-use recreational cannabis company with operations in Israel, Canada, and Germany, has engaged international
        investor relations specialists MZ Group (&#8220;MZ&#8221;) to lead the Company&#8217;s strategic investor relations and financial communications program across all key markets.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">MZ will work closely with IM Cannabis management to develop and implement a comprehensive capital markets strategy designed to
        increase the Company&#8217;s visibility throughout the investment community. The campaign will highlight IM Cannabis&#8217; position at the forefront of the global cannabis industry and the Company&#8217;s progress with its expansion strategy through regulatory and
        supply chain expertise, synergistic multi-market benefits, global consumer insights, and advancements in medical cannabis. MZ maintains offices worldwide and has developed a distinguished reputation as a premier resource for institutional
        investors, brokers, analysts, and private investors.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Brooks Hamilton, Director at MZ North America, will advise IM Cannabis in all facets of corporate and financial communications,
        including the coordination of non-deal roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Brooks Hamilton commented: &#8220;IM Cannabis has built a diversified portfolio of brands to supply premium, forward-looking product
        offerings to consumers on a global scale, supported by high quality cultivation and a robust distribution platform. As a multi-country operator with a footprint in the three largest federally legal markets, the Company is uniquely positioned to
        capitalize on evolving industry and consumer trends within the medical cannabis and adult-use recreational markets, and to capture further international market share.&#8221;</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Oren Shuster, Chief Executive Officer of IM Cannabis, commented: &#8220;We are working to maximize the potential of our global supply chain,
        as well as achieve continued market-share growth of our popular brands in Canada, broaden our sales channels in Israel, and prepare for our entrance to the European market. We look forward to working with Brooks and the entire team at MZ Group to
        effectively communicate our strategy for sustainable, long-term value creation for our shareholders.&#8221;</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">For more information on IM Cannabis, please visit the Company&#8217;s website at <u>www.imcannabis.com</u>. To schedule a conference call with management, please email your request to <u>IMCC@mzgroup.us</u> or
        call Brooks Hamilton at +1 949-546-6326.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">The investor relations agreement between the Company and MZ (the &#8220;Agreement&#8221;) commenced on February 1, 2022 for a term of three months
        until April 30, 2022, and will automatically renew for an indefinite period, subject to termination by either party upon 30 days prior written notice. Pursuant to the Agreement, MZ Group will be paid a fee of USD $14,000 per month, plus applicable
        taxes. Subject to the terms of the Agreement and if the Agreement remains in effect as of August 1, 2022, the Company will issue MZ 35,000 common shares at a price per share to be determined on the market price of the Company&#8217;s common shares on the
        Canadian Securities Exchange (&#8220;CSE&#8221;) on the trading day prior to August 1, 2022, subject to applicable discounts permitted under CSE policies.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="clear: both; margin-top: 10pt; margin-bottom: 10pt;" id="DSPFPageBreakArea">
        <div style="page-break-after: always;" id="DSPFPageBreak">
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      </div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="line-height: 1.25; font-weight: bold;">About IM Cannabis Corp.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">IM Cannabis (NASDAQ: IMCC) (CSE: IMCC) is a leading international cannabis company providing premium products to medical patients and
        adult-use recreational consumers. IM Cannabis is one of the very few companies with operations in Israel, Germany, and Canada, the three largest federally legal markets. The ecosystem created through its international operations leverages the
        Company's unique data-driven perspective and product supply chain globally. With its commitment to responsible growth and financial prudence, and the ability to operate within the strictest regulatory environments, the Company has quickly become
        one of the leading cultivators and distributors of high-quality cannabis globally.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">The IM Cannabis ecosystem operates in Israel through its commercial relationship with Focus Medical Herbs Ltd. (&#8220;Focus Medical&#8221;),
        which cultivates, imports, and distributes cannabis to medical patients, leveraging years of proprietary data and patient insights. The Company also operates medical cannabis retail pharmacies, online platforms, distribution centres and logistical
        hubs in Israel that enable the safe delivery and quality control of IM Cannabis products throughout the entire value chain. In Germany, the IM Cannabis ecosystem operates through Adjupharm GmbH (&#8220;Adjupharm&#8221;), where it also distributes cannabis to
        pharmacies to medical cannabis patients. In Canada, IM Cannabis operates through Trichome Financial Corp. (&#8220;Trichome&#8221;) and its subsidiaries Trichome JWC Acquisition Corp. (&#8220;TJAC&#8221;) and MYM Nutraceuticals Inc. (&#8220;MYM&#8221;), where it cultivates and
        processes cannabis for the adult-use market at its Ontario, Nova Scotia, and Quebec facilities under the WAGNERS and Highland Grow brands. For more information, please visit <u>www.imcannabis.com</u>.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="line-height: 1.25; font-weight: bold;">About MZ Group</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">MZ North America is the US division of MZ Group, a global investor relations and corporate communications leader. MZ North America was
        founded in 1996 and provides full scale Investor Relations to both private and public companies across all industries. Supported by an exclusive one-stop-shop approach, MZ works with top management to support its clients&#8217; business strategies via
        integrated product and service categories: 1) IR Consulting &amp; Outreach &#8211; full service investor relations and roadshow services; 2) IPO Advisory &amp; SPAC IR - preparation for the Pre-IPO journey and leading sponsor/target companies through the
        SPAC business combination; 3) Public Relations &#8211; targeted campaigns and broad media outreach; 4) ESG iQ &amp; Advisory &#8211; reporting technology platform and ESG guidance; 5) Market Intelligence &#8211; real time ownership monitoring; 6) Technology
        Solutions &#8211; websites, webcasting, conference calls, distribution services and board portals. MZ has a global footprint with offices located in New York, Chicago, San Diego, Aliso Viejo, Austin, Minneapolis, Taipei and S&#227;o Paulo. For more
        information, please visit <u>www.mzgroup.us</u>.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="line-height: 1.25; font-weight: bold;">Disclaimer for Forward-Looking Statements</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">This press release contains &#8220;forward-looking information&#8221; and &#8220;forward-looking statements&#8221; within the meaning of applicable Canadian
        and United States securities laws (collectively, &#8220;forward-looking information&#8221;). Forward-looking information are often, but not always, identified by the use of words such as &#8220;seek&#8221;, &#8220;anticipate&#8221;, &#8220;believe&#8221;, &#8220;plan&#8221;, &#8220;estimate&#8221;, &#8220;expect&#8221;, &#8220;likely&#8221;
        and &#8220;intend&#8221; and statements that an event or result &#8220;may&#8221;, &#8220;will&#8221;, &#8220;should&#8221;, &#8220;could&#8221; or &#8220;might&#8221; occur or be achieved and other similar expressions. Forward-looking information in this press release includes, without limitation, statements relating
        to the Company&#8217;s progress with its expansion strategy, its ability to capitalize on evolving industry and consumer trends, increasing margin and growth in market share of the Company&#8217;s brands, broadening sales channels, and further expansion and
        entry into new markets and jurisdictions.</div>
      <div style="line-height: 1.25">&#160;</div>
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        <div style="page-break-after: always;" id="DSPFPageBreak">
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      </div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25;">Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to the ability of the
        Company to execute its business plan and the continued growth of the medical and/or recreational cannabis markets in the countries in which the Company operates or intends to operate, the Company maintaining &#8220;de facto&#8221; control over Focus Medical in
        accordance with IFRS 10, Focus Medical maintaining its existing Israeli medical cannabis propagation and cultivation licenses and the expected decriminalization and/or legalization of adult-use recreational cannabis in Israel. The Company considers
        these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from
        those expressed or implied in the forward-looking information. Such risks include, without limitation: any failure of the Company to maintain &#8220;de facto&#8221; control over Focus Medical, Focus Medical maintaining its existing Israeli medical cannabis
        propagation and cultivation licenses; any determination that the Company is directly engaging in the Israeli medical cannabis market; the ability of the Company to comply with applicable government regulations in a highly regulated industry;
        unexpected changes in governmental policies and regulations affecting the production, distribution, manufacture, import, export or use of medical and/or recreational cannabis, as applicable, in Israel, Canada and Germany; any unexpected failure of
        any of Focus Medical, TJAC or MYM to maintain in good standing or renew all required licenses, permits or authorizations to conduct cannabis activities in their respective jurisdictions; reliance on the Company's commercial facilities in Canada and
        Focus Medical's commercial facilities in Israel to conduct medical cannabis activities and any unexpected failure of the Company, its subsidiaries or Focus Medical to maintain such commercial facilities in good standing with all applicable
        regulations; the ability of the Company, its subsidiaries and Focus Medical to maintain primary and ancillary business licenses, permits and approvals; the Company and Focus Medical having to rely on third party cannabis producers to supply
        Adjupharm and Focus Medical with product to successfully fulfill previously announced sales agreements and purchase commitments; any unexpected failure of any of Focus Medical, Adjupharm, Trichome or MYM to maintain in good standing or renew all
        required licenses, permits or authorizations to conduct cannabis activities in their respective jurisdictions; reliance on the Company&#8217;s commercial facilities in Germany and Canada and Focus Medical&#8217;s commercial facilities in Israel to conduct
        medical cannabis activities and any unexpected failure of the Company, its subsidiaries or Focus Medical to maintain such commercial facilities in good standing with all applicable regulations, including all required licenses and permits; any
        adverse consequences as a result of certain legal proceedings initiated by Israeli municipal authorities against Focus Medical, Oren Shuster, and certain other shareholders and stakeholders of Focus Medical (the &#8220;Construction Proceedings&#8221;);
        unexpected disruptions to the operations and businesses of the Company and/or Focus Medical as a result of the COVID-19 global pandemic or other disease outbreaks including a resurgence in the number of cases of COVID-19, and the ongoing
        uncertainty that could result in restrictions to contain the virus being re-imposed or imposed on a more strict basis, including restrictions on movement and businesses; unexpected consequences that may arise if Focus Medical were to lose its
        designation as an essential service in the State of Israel during any current or resurgent COVID-19 outbreak; the extent to which COVID-19 impacts the global economy; the success of new COVID-19 workplace policies and the ability of people to
        return to workplaces inconsistent public opinion and perception regarding the use of cannabis; perceived effects of medical cannabis products; and the Company&#8217;s ability to maintain or improve the brand position of the IM Cannabis brand in the
        Israeli medical cannabis markets.</div>
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      <div style="text-align: justify; line-height: 1.25;">Please see the other risks, uncertainties and factors set out under the heading &#8220;Risk Factors&#8221; in the Company's management's
        discussion and analysis dated November 15, 2021 and annual information form dated April 26, 2021 filed with Canadian securities regulators and which are available on the Company's issuer profile on SEDAR at <u>www.sedar.com</u>. Any forward-looking statement included in this press release is made as of the date of this press release and is based on the beliefs, estimates, expectations and
        opinions of management on the date such forward-looking information is made. The Company does not undertake any obligation to update forward-looking statements except as required by applicable securities laws. Investors should not place undue
        reliance on forward-looking statements. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: justify; line-height: 1.25; font-weight: bold;">Company Contact:</div>
      <div style="line-height: 1.25;">Maya Lustig, Director Investor &amp; Public Relations</div>
      <div style="line-height: 1.25;"><font style="font-weight: bold;">IM Cannabis</font><br>
        +972-54-677-8100<br>
        <u>maya.l@imcannabis.com</u></div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25; font-weight: bold;">Investor Relations:</div>
      <div style="line-height: 1.25;">Brooks Hamilton, Director</div>
      <div style="line-height: 1.25;">MZ Group &#8211; MZ North America</div>
      <div style="line-height: 1.25;">+1 949-546-6326<br>
        <u>IMCC@mzgroup.us</u> <br>
        </div>
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