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Summary of Significant Accounting Policies (Narrative) (Details) (USD $) | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2014 | Sep. 30, 2013 | Sep. 30, 2014 | Sep. 30, 2013 | Dec. 31, 2013
Advertising and Marketing Expenses |  |  |  |  |
Advertising and marketing expenses | $ 442,000 | $ 202,000 | $ 772,400 | $ 597,000 |
Advertising costs | 61,125 |  | 61,125 |  | 0
Income Taxes |  |  |  |  |
Net deferred tax benefit |  |  | $ (1,130,306) | $ (80,570) |
Effective income tax rate |  |  | 40.60% |  |

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