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Summary of Significant Accounting Policies (Narrative) (Details) - USD ($) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2015 | Jun. 30, 2014 | Jun. 30, 2015 | Jun. 30, 2014
Advertising and Marketing Expenses |  |  |  |
Advertising and marketing expenses | $ 1,212,000 | $ 169,000 | $ 2,721,000 | $ 331,000

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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
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Period Type: | duration

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- References No definition available. + Details
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