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Summary of Significant Accounting Policies (Narrative) (Details) - USD ($) | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2016 | Sep. 30, 2015 | Sep. 30, 2016 | Sep. 30, 2015 | Dec. 31, 2015
Incremental Direct Costs [Abstract] |  |  |  |  |
Advertising and marketing expenses | $ 657,000 | $ 1,506,000 | $ 1,482,000 | $ 4,227,000 |
Prepaid advertising costs |  |  |  |  |

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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.4) -URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688 + Details
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