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Segment and Geographic Information (Tables) | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2025 | Dec. 31, 2024
Segment and Geographic Information [Abstract] |  |
Schedule of Information About the Assets and Liabilities | Set out below is information about the assets and liabilities as at June 30, 2025 and December 31, 2024 and profit or loss from each segment for the six months ended June 30, 2025 and 2024.
|  | June 30, 2025 |  |  | December 31, 2024 |
Financial statement line item: |  |  |  |  |  |
Reportable segment assets |  | $ | 6,034,501 |  |  | $ | 9,350,230 |
Reportable segment liabilities |  |  | 5,412,528 |  |  |  | 6,039,222 |
|  | Six Months Ended June 30, |
|  | 2025 |  |  | 2024 |
Financial statement line item: |  |  |  |  |  |
Revenues from external customers |  | $ | 1,770,645 |  |  | $ | 5,153,672 |
Less: |  |  |  |  |  |  |  |
Cost of revenue, excluding amortization |  |  | 1,005,679 |  |  |  | 2,328,621 |
Technology expenses, excluding amortization |  |  | 346,242 |  |  |  | 748,339 |
Sales and marketing expenses |  |  | 605,522 |  |  |  | 1,748,890 |
Supply development expenses |  |  | 192,771 |  |  |  | 335,350 |
Fulfillment expenses |  |  | 541,991 |  |  |  | 844,043 |
Other segment items (a) |  |  | 910,958 |  |  |  | 2,986,859 |
Depreciation & amortization expense |  |  | 865,441 |  |  |  | 1,203,433 |
Interest expense |  |  | 1,946 |  |  |  | 8,939 |
Interest income |  |  | (3,186 | ) |  |  | (39,661 | )
Interest and penalties on sales tax liability |  |  | 8,920 |  |  |  | — |
Income tax expense |  |  | — |  |  |  | — |
Reportable segment income (loss) |  | $ | (2,705,639 | ) |  | $ | (5,011,141 | )
| (a) | Other segment items included in reportable segment net loss consists mainly of general and administrative expenses for corporate functions, such as insurance expenses, associated software licenses, other payroll and related expenses for human resources, legal, finance and executive teams, other consulting and professional fees for corporate services rendered, other marketing expenses, franchise tax, other gains and losses, and other overhead expense.
| Set out below is information about the assets and liabilities as at December 31, 2024 and 2023 and profit or loss from each segment for the years ended December 31, 2024 and 2023.
|  | As at December 31, |
|  | 2024 |  |  | 2023 |
Financial statement line item: |  |  |  |  |  |
Reportable segment assets |  | $ | 9,350,230 |  |  | $ | 15,819,137 |
Reportable segment liabilities |  |  | 6,039,222 |  |  |  | 6,078,060 |
|  | As at December 31, |
|  | 2024 |  |  | 2023 |
Financial statement line item: |  |  |  |  |  |
Revenues from external customers |  | $ | 9,291,115 |  |  | $ | 9,928,184 |
Less: |  |  |  |  |  |  |  |
Cost of revenue, excluding amortization |  |  | 5,111,157 |  |  |  | 4,770,748 |
Technology expenses, excluding amortization |  |  | 1,493,310 |  |  |  | 1,618,832 |
Sales and marketing expenses |  |  | 4,945,269 |  |  |  | 3,955,974 |
Supply development expenses |  |  | 537,888 |  |  |  | 1,030,403 |
Fulfillment expenses |  |  | 1,635,724 |  |  |  | 1,788,879 |
Other segment items (a) |  |  | 5,595,383 |  |  |  | 5,856,653 |
Depreciation & amortization expense |  |  | 2,294,248 |  |  |  | 2,115,148 |
Interest expense |  |  | 173,771 |  |  |  | 16,001 |
Interest income |  |  | (44,133 | ) |  |  | (339,750 | )
Interest and penalties on sales tax liability |  |  | 46,303 |  |  |  | 214,784 |
Income tax expense |  |  | — |  |  |  | — |
Reportable segment income (loss) |  | $ | (12,497,805 | ) |  | $ | (11,099,488 | )
| (a) | Other segment items included in Reportable segment net loss consists mainly of general and administrative expenses for corporate functions, such as insurance expenses, associated software licenses, other payroll and related expenses for human resources, legal, finance and executive teams, other consulting and professional fees for corporate services rendered, other marketing expenses, franchise tax, other gains and losses, and other overhead expense.
Schedule of Percentage of Total Revenue by Geographic Area | The following table represents the percentage of total revenue by geographic area, based on the location of the customer for the six months ended June 30, 2025 and 2024, respectively.
|  | 2025 |  |  | 2024 |
Americas |  |  | 94.93 | % |  |  | 88.27 | %
Europe, Middle East and Africa |  |  | 2.47 | % |  |  | 10.09 | %
Asia Pacific |  |  | 2.60 | % |  |  | 1.64 | %
| The following table represents the percentage of total revenue by geographic area, based on the location of the customer for the years ended December 31, 2024 and 2023, respectively.
|  | December 31, |
|  | 2024 |  |  | 2023 |
Americas |  |  | 85.13 | % |  |  | 89.93 | %
Europe, Middle East and Africa |  |  | 12.71 | % |  |  | 9.10 | %
Asia Pacific |  |  | 2.16 | % |  |  | 0.97 | %

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- Definition Tabular disclosure of revenue from external customers by geographic areas attributed to the entity's country of domicile and to foreign countries from which the entity derives revenue. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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