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Other Intangibles (Tables)
12 Months Ended
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Summary of Other Intangibles Acquired
Other
 
intangibles as of December 31, 2022 are comprised of the following: 
 
 
 
Asset
 
 
Accumulated

amortization
 
 
Net

asset
 
 
Amortization

period

(years)
 
Advertiser relationships
  $ 2,029,000     $ (636,869   $ 1,392,131      
6-11
 
Franchise rights
    4,739,523             4,739,523       10  
Trade name
    510,000       (33,202     476,798       8  
   
 
 
   
 
 
   
 
 
         
      7,278,523       (670,071     6,608,452          
Brands
    1,582,663       —         1,582,663          
Other intangibles with indefinite lives
    28,824       —         28,824          
   
 
 
   
 
 
   
 
 
         
    $ 8,890,010     $ (670,071   $ 8,219,939          
   
 
 
   
 
 
   
 
 
         
Other intangibles as of December 31, 2021 are comprised of the following:
 
 
  
Asset
 
  
Accumulated

amortization
 
 
Net

asset
 
  
Amortization

period

(years)
 
Advertiser relationships
  $ 1,464,000     $ (454,731   $ 1,009,269       11  
Franchise rights
    25,149,300       (5,072,849     20,076,451       10  
   
 
 
   
 
 
   
 
 
         
      26,613,300       (5,527,580     21,085,720          
Brands
    1,582,663       —         1,582,663          
Other intangibles with indefinite lives
    28,824       —         28,824          
   
 
 
   
 
 
   
 
 
         
    $ 28,224,787     $ (5,527,580   $ 22,697,207          
   
 
 
   
 
 
   
 
 
         
Summary of Estimated Future Amortization Expense Related to Intangible Assets
The Company recorded amortization expense of $3.2 million and $2.7 million for the years ended December 31, 2021 and 2022, respectively. Estimated future amortization expense related to intangible assets subject to amortization for the next five years and thereafter is
 
as follows:
 
2023
   $ 968,083  
2024
     968,083  
2025
     968,083  
2026
     968,083  
2027
     968,083  
Thereafter
     1,768,037  
    
 
 
 
Total
   $ 6,608,452  
    
 
 
 
 Summary of the key assumptions used in the discounted cash flow analyses
Revenue growth rate(s)
  3.0% - 25.0%
Operating income margin(s)
  (22.3
)
% - 43.5%
Discount rate
  20.0%