Other Intangibles

12 Months Ended

Dec. 31, 2024

Goodwill and Intangible Assets Disclosure [Abstract]

(7)

Other Intangibles

Other intangibles as of December 31, 2024 are comprised of the following:


	Asset		Accumulated amortization			Net asset		Amortization period (years)
Advertiser relationships	$	2,029,000	$	(1,091,389	)	$	937,611	6-11
Brands with indefinite lives		1,115,663		—			1,115,663
Other intangibles with indefinite lives		28,824		—			28,824
	$	3,173,487	$	(1,091,389	)	$	2,082,098

Other intangibles as of December 31, 2023 are comprised of the following:


	Asset		Accumulated amortization			Net asset		Amortization period (years)
Advertiser relationships	$	2,029,000	$	(864,129	)	$	1,164,871	6-11
Trade name		510,000		(96,950	)		413,050	8
Brands with indefinite lives		1,115,663		—			1,115,663
Other intangibles with indefinite lives		28,824		—			28,824
	$	3,683,487	$	(961,079	)	$	2,722,408

If an event or change in circumstances were to indicate that the carrying amount of any other intangibles is not recoverable, the carrying amount will be reduced to the estimated fair value. For the purpose of testing its other intangibles for impairment, the Company has identified its market clusters, digital, and esports as its reporting units.

The Company recorded amortization expense of $1.0 million and $0.3 million for the years ended December 31, 2023 and 2024, respectively. Estimated future amortization expense related to intangible assets subject to amortization for the next five years and thereafter is as follows:


2025	$	227,260
2026		227,260
2027		227,260
2028		178,206
2029		77,625
Total	$	937,611