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Other Intangibles
12 Months Ended
Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangibles
(6)
Other Intangibles

Other intangibles as of December 31, 2025 are comprised of the following:

 

 

Asset

 

 

Accumulated
amortization

 

 

Net
asset

 

 

Amortization
period
(years)

Advertiser relationships

 

$

1,464,000

 

 

$

(987,099

)

 

$

476,901

 

 

11

Brands with indefinite lives

 

 

936,000

 

 

 

 

 

 

936,000

 

 

 

 

$

2,400,000

 

 

$

(987,099

)

 

$

1,412,901

 

 

 

 

Other intangibles as of December 31, 2024 are comprised of the following:

 

 

Asset

 

 

Accumulated
amortization

 

 

Net
asset

 

 

Amortization
period
(years)

Advertiser relationships

 

$

2,029,000

 

 

$

(1,091,389

)

 

$

937,611

 

 

6-11

Brands with indefinite lives

 

 

1,115,663

 

 

 

 

 

 

1,115,663

 

 

 

Other intangibles with indefinite lives

 

 

28,824

 

 

 

 

 

 

28,824

 

 

 

 

$

3,173,487

 

 

$

(1,091,389

)

 

$

2,082,098

 

 

 

 

If an event or change in circumstances were to indicate that the carrying amount of any other intangibles is not recoverable, the carrying amount will be reduced to the estimated fair value. For the purpose of testing its other intangibles for impairment, the Company has identified its market clusters and digital as its reporting units.

 

The Company recorded amortization expense of $0.3 million and $0.2 million for the years ended December 31, 2024 and 2025, respectively. Estimated future amortization expense related to intangible assets subject to amortization for the next four years is as follows:

 

2026

 

$

133,092

 

2027

 

 

133,092

 

2028

 

 

133,092

 

2029

 

 

77,625

 

Total

 

$

476,901