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SEGMENT REPORTING AND DISAGGREGATION OF REVENUES
 12 Months Ended
Dec. 31, 2025
Segment Reporting And Disaggregation Of Revenues  
SEGMENT REPORTING AND DISAGGREGATION OF REVENUES

NOTE 5. SEGMENT REPORTING AND DISAGGREGATION OF REVENUES

 

The Company operates in two operating segments: Grocery and Wellness. In accordance with ASC 280, these segments have been aggregated into a single reportable segment because they share similar economic characteristics and meet all aggregation criteria, including similar nature of products sold, product acquisition process, customer base, distribution methods, and regulatory environment.

 

The Company’s CODM reviews financial results and allocates resources at the consolidated level, as the aggregated segments operate as one integrated business unit. No segment-specific financial metrics are used by the CODM to assess performance.

 

The Company adopted ASU 2023-07 effective January 1, 2024, on a retrospective basis. As the Company operates as a single reportable segment, the adoption did not have an impact on the Company’s consolidated financial statements. However, it did result in enhanced disclosures related to segment expenses and reconciliations to consolidated totals. Specifically, the Company has begun disclosing segment-specific expenses that are regularly reviewed by the CODM, Jeffrey Holman, the Company’s Chief Executive Officer, in accordance with the new standard. This adoption did not have an impact on the Company’s consolidated financial statements.

 

The following table summarizes the significant segment expenses:

 

       
   For the Years Ended December 31, 
   2025   2024 
Advertising  $397,139   $581,357 
Payroll and Benefits   15,487,649    13,963,361 
Occupancy   7,432,188    6,573,925 
Depreciation and Amortization   1,704,207    1,576,457 
Bank Service Charges and Merchant Account Fees   1,430,950    1,331,637 
Other selling, general and administrative expenses   1,904,009    1,680,001 
Total significant reporting segment expenses   28,356,142    25,706,738 
Unallocated amount   4,785,138    3,136,049 
Total consolidated operating expenses  $33,141,280   $28,842,787 

 

The following table summarizes the reconciliations of reportable segment profit or loss and assets to the Company’s consolidated totals:

 

       
   For the Years Ended December 31, 
   2025   2024 
Segment net operating income (loss)  $2,301,285   $1,358,571 
Unallocated amount   (4,785,401)   (3,136,049)
Consolidated loss from operation  $(2,484,116)  $(1,777,478)

 

       
   For the Years Ended December 31, 
   2025   2024 
Total reporting segment assets  $29,796,419   $30,698,054 
Unallocated amount   3,701,300    3,414,463 
Consolidated total assets  $33,497,719   $34,112,517 

 

When the Company prepares its internal management reporting to evaluate business performance, we disaggregate revenue into the following categories that depict how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors, including the nature of products sold, product acquisition processes, customer types, distribution methods, and regulatory environments.

 

  

December 31,

2025

  

December 31,

2024

 
Retail Grocery  $71,048,017   $60,690,718 
Food service/restaurant   7,157,215    8,679,160 
Online/eCommerce   446    925 
Total revenue  $78,205,678   $69,370,803 

 

The Company does not have significant revenue recognized over time due to the nature of retail store operation. The Company recognizes revenue at a point in time when control of goods or services transfers to the customer. Revenue is recognized as follows:

 

  ● Retail Sales: At the point of sale when payment is received, products are physically transferred, and title passes.
  ● Advertising Services (COOP Revenue): When promotional materials are distributed to end-user customers.