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Commitments and Contingencies (Details 2) (USD $) | 12 Months Ended
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Dec. 31, 2014 | Dec. 31, 2013
Commitments and Contingencies |  |
Fixed and store-based payments | $ 2,585,000 us-gaap_OtherCostOfServices | $ 1,914,000 us-gaap_OtherCostOfServices
Aggregate commitment amounts under agreements with retailers |  |
2015 | 3,516,000 us-gaap_PurchaseObligationDueInNextTwelveMonths |
2016 | 3,384,000 us-gaap_PurchaseObligationDueInSecondYear |
2017 | 2,356,000 us-gaap_PurchaseObligationDueInThirdYear |
2018 | 1,181,000 us-gaap_PurchaseObligationDueInFourthYear |
2019 | 1,000,000 us-gaap_PurchaseObligationDueInFifthYear |
Thereafter | $ 2,000,000 us-gaap_PurchaseObligationDueAfterFifthYear |

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- Details
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- Definition Other costs incurred and are directly related to services rendered by an entity during the reporting period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.2(d)) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
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Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

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- Definition Minimum amount of purchase arrangement maturing after the fifth fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
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Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

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- Definition Minimum amount of purchase arrangement maturing in the fifth fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
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Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

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- Definition Minimum amount of purchase arrangement maturing in the fourth fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
Name: | us-gaap_PurchaseObligationDueInFourthYear
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

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- Definition Minimum amount of purchase arrangement maturing in the next fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
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Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

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- Definition Minimum amount of purchase arrangement maturing in the second fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
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Namespace Prefix: | us-gaap_
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Period Type: | instant

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- Definition Minimum amount of purchase arrangement maturing in the third fiscal year following the latest fiscal year. Includes, but not limited to, recorded and unrecorded purchase obligations, long-term purchase commitments, and short-term purchase commitments. + References No definition available. + Details
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- Details
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