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Summary of Significant Accounting Policies

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Description of Business. Insignia Systems, Inc. (the “Company”) is a leading provider of in-store and digital advertising solutions to consumer-packaged goods (“CPG”) manufacturers, retailers, shopper marketing agencies and brokerages. The Company operates in a single reportable segment. The Company’s leadership and employees have extensive industry knowledge with direct experience in both CPG manufacturers and retailers. The Company provides marketing solutions to CPG manufacturers spanning from some of the largest multinationals to new and emerging brands.

Basis of Presentation. The accompanying unaudited financial statements of the Company have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) for interim financial information. They do not include all information and footnotes required by U.S. GAAP for complete financial statements. However, except as described herein, there has been no material change in the information disclosed in the notes to financial statements included in our financial statements as of and for the year ended December 31, 2019 included in the Company’s Annual Report on Form 10-K. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year.

Inventories. Inventories are primarily comprised of sign cards and hardware. Inventory is valued at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) method, and consisted of the following as of the dates indicated:

		March 31,				December 31,
		2020				2019
Raw materials		$	45,000			$	47,000
Work-in-process			11,000				16,000
Finished goods			257,000				259,000
		$	313,000			$	322,000

Property and Equipment. Property and equipment consisted of the following as of the dates indicated:

		March 31,				December 31,
		2020				2019
Property and Equipment:
Production tooling, machinery and equipment		$	3,685,000			$	3,685,000
Office furniture and fixtures			425,000				393,000
Computer equipment and software			1,426,000				1,426,000
			5,536,000				5,504,000
Accumulated depreciation and amortization			( 5,040,000	)			( 4,955,000	)
Net Property and Equipment		$	496,000			$	549,000

Depreciation expense was approximately $85,000 and $181,000 in the three months ended March 31, 2020 and 2019, respectively.

Stock-Based Compensation. The Company measures and recognizes compensation expense for all stock-based payments at fair value. Restricted stock units and awards are valued at the closing market price of the Company’s stock as of the date of the grant. The Company uses the Black-Scholes option pricing model to determine the weighted average fair value of options and employee stock purchase plan rights. The determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as by assumptions regarding a number of complex and subjective variables. These variables include, but are not limited to, the expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors.

During the three months ended March 31, 2020 and 2019, no stock option awards were granted by the Company.

During the three months ended March 31, 2020 and 2019, no restricted stock units were issued by the Company.

The Company estimated the fair value of stock-based awards granted during the three months ended March 31, 2020, under the Company’s employee stock purchase plan using the following weighted average assumptions: expected life of 1.0 years, expected volatility of 58.5%, dividend yield of 0% and risk-free interest rate of 1.56%.

The Company recorded total stock-based compensation expense of $49,000 and $138,000 for the three months ended March 31, 2020 and 2019, respectively.

Net Loss per Share. Basic net loss per share is computed by dividing net loss by the weighted average shares outstanding and excludes any potential dilutive effects of stock options and restricted stock units and awards. Diluted net loss per share gives effect to all diluted potential common shares outstanding during the period.

Due to the net loss incurred during the three months ended March 31, 2020 and 2019 all outstanding stock options were anti-dilutive for the periods.

Weighted average common shares outstanding for the three months ended March 31, 2020 and 2019 were as follows:

Three months ended March 31		2020				2019
Denominator for basic net loss per share - weighted average shares			12,066,000				11,856,000
Effect of dilutive securities:
Stock options, restricted stock and restricted stock units			—				—
Denominator for diluted net loss per share - weighted average shares			12,066,000				11,856,000