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5. Goodwill and Other Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2012
Goodwill And Other Intangible Assets |
Intangible assets with estimable live | As of December 31, 2012 and 2011, intangible assets with estimable lives were comprised of the following:
|  | December 31, 2012 |  |  | December 31, 2011 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |  |  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |
Acquired customer lists |  | $ | 545,000 |  |  | $ | (174,000 | ) |  | $ | 371,000 |  |  | $ | 435,000 |  |  | $ | (24,000 | ) |  | $ | 411,000 |
Acquired technology |  |  | 599,000 |  |  |  | (440,000 | ) |  |  | 159,000 |  |  |  | 599,000 |  |  |  | (322,000 | ) |  |  | 277,000 |
Trivia database |  |  | 448,000 |  |  |  | (405,000 | ) |  |  | 43,000 |  |  |  | 438,000 |  |  |  | (352,000 | ) |  |  | 86,000 |
Acquired subscription customers |  |  | 874,000 |  |  |  | (868,000 | ) |  |  | 6,000 |  |  |  | 874,000 |  |  |  | (803,000 | ) |  |  | 71,000 |
Trademarks and trademark licenses |  |  | 67,000 |  |  |  | (67,000 | ) |  |  | – |  |  |  | 67,000 |  |  |  | (67,000 | ) |  |  | – |
Acquired advertising customers |  |  | 302,000 |  |  |  | (302,000 | ) |  |  | – |  |  |  | 302,000 |  |  |  | (302,000 | ) |  |  | – |
Total |  | $ | 2,835,000 |  |  | $ | (2,256,000 | ) |  | $ | 579,000 |  |  | $ | 2,715,000 |  |  | $ | (1,870,000 | ) |  | $ | 845,000 |
Amortization expense relating to the Companys intangible assets | The estimated aggregate amortization expense relating to the Company’s intangible assets for the five succeeding years is as follows:
Year Ending |  |  | Estimated Aggregate Amortization Expense |
2013 |  |  | $ | 419,000 |
2014 |  |  |  | 160,000 |
Thereafter |  |  |  | – |
| Total |  |  | $ | 579,000 |

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- Definition Tabular disclosure of the estimated aggregate amortization expense for intangible assets subject to amortization for each of the five succeeding fiscal years. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 + Details
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