XML 39 R29.htm IDEA: XBRL DOCUMENT v2.4.0.6
5. Goodwill and Other Intangible Assets (Tables)
 12 Months Ended
Dec. 31, 2012
Goodwill And Other Intangible Assets  
Intangible assets with estimable live

As of December 31, 2012 and 2011, intangible assets with estimable lives were comprised of the following:

 

    December 31, 2012     December 31, 2011  
    Gross Carrying
Value		     Accumulated
Amortization		     Net Book
Value		     Gross Carrying
Value		     Accumulated
Amortization		     Net Book
Value		  
Acquired customer lists   $ 545,000     $ (174,000 )   $ 371,000     $ 435,000     $ (24,000 )   $ 411,000  
Acquired technology     599,000       (440,000 )     159,000       599,000       (322,000 )     277,000  
Trivia database     448,000       (405,000 )     43,000       438,000       (352,000 )     86,000  
Acquired subscription customers     874,000       (868,000 )     6,000       874,000       (803,000 )     71,000  
Trademarks and trademark licenses     67,000       (67,000 )     –       67,000       (67,000 )     –  
Acquired advertising customers     302,000       (302,000 )     –       302,000       (302,000 )     –  
Total   $ 2,835,000     $ (2,256,000 )   $ 579,000     $ 2,715,000     $ (1,870,000 )   $ 845,000  
Amortization expense relating to the Companys intangible assets

The estimated aggregate amortization expense relating to the Company’s intangible assets for the five succeeding years is as follows:

 

Year Ending     Estimated Aggregate
Amortization Expense		  
2013     $ 419,000  
2014       160,000  
Thereafter       –  
  Total     $ 579,000