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5. Goodwill and Other Intangible Assets (Details) (USD $)
Dec. 31, 2012
Dec. 31, 2011
Gross Carrying Value $ 2,835,000 $ 2,715,000
Accumulated Amortization (2,256,000) (1,870,000)
Net Book Value 579,000 845,000
Acquired Customer Lists
    
Gross Carrying Value 545,000 435,000
Accumulated Amortization (174,000) (24,000)
Net Book Value 371,000 411,000
Acquired Technology
    
Gross Carrying Value 599,000 599,000
Accumulated Amortization (440,000) (322,000)
Net Book Value 159,000 277,000
Trivia Database
    
Gross Carrying Value 448,000 438,000
Accumulated Amortization (405,000) (352,000)
Net Book Value 43,000 86,000
Acquired Subscription Customers
    
Gross Carrying Value 874,000 874,000
Accumulated Amortization (868,000) (803,000)
Net Book Value 6,000 71,000
Trademarks And Trademark Licenses
    
Gross Carrying Value 67,000 67,000
Accumulated Amortization (67,000) (67,000)
Net Book Value      
Acquired Advertising Customers
    
Gross Carrying Value 302,000 302,000
Accumulated Amortization (302,000) (302,000)
Net Book Value