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10. Stockholders Equity (Details 3) (USD $)
 12 Months Ended
Dec. 31, 2012
Options Outstandng  
Beginning Balance Outstanding 4,314,000
Granted 452,000
Forfeited (1,596,000)
Ending Balance Outstanding 1,814,000
Ending Balance Options vested and exercisable 1,330,000
Weighted Average Exercise Price per Share  
Beginning Balance Outstanding $ 0.59
Ending Balance Outstanding $ 0.66
Ending Balance Options vested and exercisable $ 0.82
Beginning Balance Outstanding 7 years 8 months 26 days
Ending Balance Outstanding 6 years 4 months 13 days
Ending Balance Options vested and exercisable 5 years 4 months 20 days
Warrant
  
Options Outstandng  
Beginning Balance Outstanding 4,500,000
Granted   
Exercised   
Forfeited   
Ending Balance Outstanding 4,500,000
Ending Balance Options vested and exercisable 4,500,000
Weighted Average Exercise Price per Share  
Beginning Balance Outstanding $ 0.79
Ending Balance Outstanding $ 0.79
Ending Balance Options vested and exercisable $ 0.79
Beginning Balance Outstanding 5 years 4 months 6 days
Ending Balance Outstanding 4 years 4 months 6 days
Ending Balance Options vested and exercisable 4 years 4 months 6 days