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5. Goodwill and Other Intangible Assets (Details-Intangible Assets) (USD $) | Dec. 31, 2013 | Dec. 31, 2012
--- | --- | ---
Gross Carrying Value | $ 2,804,000 | $ 2,835,000
Accumulated Amortization | (2,644,000) | (2,256,000)
Net Book Value | 160,000 | 579,000
Acquired Customer Lists |  |
Gross Carrying Value | 545,000 | 545,000
Accumulated Amortization | (425,000) | (174,000)
Net Book Value | 120,000 | 371,000
Acquired Technology |  |
Gross Carrying Value | 599,000 | 599,000
Accumulated Amortization | (559,000) | (440,000)
Net Book Value | 40,000 | 159,000
Trivia Database |  |
Gross Carrying Value | 417,000 | 448,000
Accumulated Amortization | (417,000) | (405,000)
Net Book Value | 0 | 43,000
Acquired Subscription Customers |  |
Gross Carrying Value | 874,000 | 874,000
Accumulated Amortization | (874,000) | (868,000)
Net Book Value | 0 | 6,000
Trademarks And Trademark Licenses |  |
Gross Carrying Value | 67,000 | 67,000
Accumulated Amortization | (67,000) | (67,000)
Net Book Value | 0 | 0
Acquired Advertising Customers |  |
Gross Carrying Value | 302,000 | 302,000
Accumulated Amortization | (302,000) | (302,000)
Net Book Value | $ 0 | $ 0

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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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- Definition Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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