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Net Loss Per Share Applicable to Common Stockholders - Net Loss Per Share Applicable to Common Stockholders (Details) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Dec. 31, 2011
Numerator:          
Net loss $ (755,400) $ (392,177) $ (1,627,174) $ (1,320,437) $ (2,422,361)
Weighted average common shares outstanding used in computing net loss per share: Basic and Diluted 4,854,179 4,233,519 4,846,197 4,084,395  
Net loss per share:          
Basic and Diluted $ (0.16) $ (0.09) $ (0.34) $ (0.32)