<DOCUMENT>
<TYPE>EX-10
<SEQUENCE>2
<FILENAME>ex10-1a.txt
<DESCRIPTION>EX-10.1
<TEXT>
                                                                    EXHIBIT 10.1


                         EXECUTIVE EMPLOYMENT AGREEMENT

         This Executive  Employment  Agreement  (this  "Agreement")  is made and
entered  into as of this 8th day of March  2007,  by and  between  MPLC,  Inc. a
Delaware corporation (the "COMPANY") and Scott Walker ("EXECUTIVE").

1.       ENGAGEMENT AND DUTIES.

                  1.1 Upon the terms and subject to the  conditions set forth in
         this  Agreement,  the Company hereby  engages and employs  Executive as
         Chief Marketing  Officer.  Executive hereby accepts such engagement and
         employment.

                  1.2  Executive  will  have  access  to  certain   confidential
         information  and may,  during  the  course of his  employment,  develop
         certain  information  which  will  be  the  property  of  the  Company.
         Executive   will  be  required  to  sign  the  Company's   "Proprietary
         Information  and Assignment of Inventions  Agreement" as a condition of
         his employment under this Agreement.

                  1.3  Executive's  duties  and  responsibilities  shall  be  as
         follows:  those duties and  responsibilities  customarily vested in the
         office of Chief  Marketing  Officer of a  corporation  in the  business
         currently  conducted  by  the  Company,  subject  to  the  supervision,
         direction  and  control  of the Chief  Executive  Officer  and Board of
         Directors (the "BOARD") of the Company. In addition, Executive's duties
         shall  include  those  duties  and  services  for the  Company  and its
         subsidiaries  and  affiliates as the Chief  Executive  Officer or Board
         shall  from time to time  reasonably  direct.  Executive  shall  report
         directly to the Company's Chief Executive Officer.

                  1.4  Executive  agrees to devote his  primary  business  time,
         energies,  skills,  efforts and attention to his duties hereunder,  and
         will not,  without  the prior  written  consent of the  Company,  which
         consent will not be unreasonably withheld, render any material services
         to any other business concern.  Executive will use his best efforts and
         abilities  faithfully and diligently to promote the Company's  business
         interests.

                  1.5 Except for routine travel  incident to the business of the
         Company,  Executive shall perform his duties and obligations under this
         Agreement  principally from an office provided by the Company in Orange
         County,  California,  or such other  location  in Orange  County or Los
         Angeles County, as the Board may from time to time determine.

2.       TERM OF EMPLOYMENT.  Executive's  employment pursuant to this Agreement
shall commence on the date of this Agreement  ("START DATE") and shall terminate
on the earliest to occur of the following:

         (a)      the close of business on June 1, 2008;

         (b)      the death of Executive;

         (c)      delivery to Executive of written  notice of termination by the
         Company if Executive shall suffer a "permanent  disability,"  which for
         purposes of this Agreement  shall mean a physical or mental  disability
         which  renders  Executive,  in the  reasonable  judgment  of the Board,
         unable to perform his duties and  obligations  under this Agreement for
         90 days in any 12-month period;

         (d)      notice to Executive of  termination  by the Company for Cause.
         For


<PAGE>



         purposes of this  Agreement,  Cause means:  (ii) any material breach of
         any of the terms of this Agreement;  (ii) any act or omission knowingly
         undertaken or omitted by Executive with the intent of causing damage to
         the  Company,  its  properties,  assets or business,  goodwill,  or its
         stockholders,  officers, directors or employees; (ii) commission of any
         material act of dishonesty, fraud, misrepresentation, misappropriation,
         embezzlement,  or  other  act of  moral  turpitude;  (iii)  Executive's
         consistent failure to perform his normal duties or any obligation under
         any  provision of this  Agreement,  in either case,  as directed by the
         Board; (iv) conviction of, or pleading nolo contendere to (A) any crime
         or offense  involving monies or other property of the Company;  (B) any
         felony offense; or (C) any crime of moral turpitude; or (v) the chronic
         or habitual use or consumption of drugs or alcoholic beverages; or

         (e)      notice to Executive  of  termination  by the Company  "without
         cause."

         After the  expiration  of the  Employment  term under  Section 2(a), if
Executive  continues to be employed by the  Company,  such  employment  shall be
terminable  "at will" by  either  the  Company  or  Executive  and the terms and
conditions of this Agreement shall continue to apply; provided, however, that if
the Company terminates  Executive's "at will" employment without Cause, then the
severance  amount set forth in Section 3.1 payable to  Executive  as a result of
such termination  shall be equal to one month's pay at Executive's  then-current
base salary and such amount shall be paid in a lump sum within 20 calendar  days
of the date of Executive's termination.

         In the event  Executive  is  terminated  for Cause  pursuant to section
2(d),  the Executive  shall only receive his base salary though the  termination
date and shall not be entitled to any additional compensation, including salary,
bonus or commissions.

3.       COMPENSATION; EXECUTIVE BENEFIT PLANS.

                  3.1 BASE  SALARY.  Commencing  on the Start Date,  the Company
         shall pay  Executive  an annual  base salary of  $225,000.  Executive's
         annual  base salary  will be  increased  to $250,000 on June 1, 2007 as
         previously  agreed in Executive's  prior employment  agreement with the
         Company.  Executive's  base salary shall be payable in  installments in
         the same manner and at the same times the Company pays base salaries to
         other  executives  of  the  Company.  In  the  event  that  Executive's
         employment is terminated pursuant to Section 2(e), above (i.e., without
         cause), the Company shall continue to pay Executive's then-current base
         salary and the Bonus  described in Section 3.2 below as  severance  pay
         for the balance of the initial term hereof,  and Executive shall retain
         only those Options  described in Section 3.3,  below,  that have vested
         prior to the effective date of such termination.

                  3.2 BONUS.  Commencing  for fiscal  year 2007,  the  Executive
         shall be entitled to participate in the Company's  Management Incentive
         Program,  pursuant to which the  Company  will set aside in a fund (the
         "MIP FUND") each  fiscal year for payment to  Executive  and such other
         members of management as determined by the Board,  an amount based upon
         of the Company's EBIT for such fiscal year. The portion of the MIP Fund
         payable to Executive (the "EBIT BONUS"),  if any, will be determined by
         the Board in its sole  discretion.  For purposes  hereof,  "EBIT" shall
         mean  earnings  before  interest  and  taxes,  calculated  based on the
         Company's audited consolidated  financial statements for the applicable
         fiscal year prepared in accordance with generally  accepted  accounting
         principles in the United States. The EBIT


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<PAGE>


Bonus,  if any,  shall be payable in cash or cash  equivalent on April 15 of the
year  immediately  following  the  fiscal  year for  which  such  EBIT  Bonus is
calculated;  provided  that  Executive  must be  employed by the Company on such
payment date in order to be entitled to and receive any such EBIT Bonus payment.

                  3.3 STOCK  OPTIONS;  CANCELLATION  OF PRIOR  GRANTS;  LOCK-UP.
         Subject to approval by the Company's  Board of  Directors,  you will be
         granted  an option to  purchase  up to 37,500  shares of the  Company's
         Common Stock (the  "OPTIONS")  at an exercise  price of $6.00 per share
         (such share number and  exercise  price  calculated  on a post 300 to 1
         stock split currently being effected by the Company).  The Options will
         be  governed  by  and  granted  pursuant  to a  separate  stock  option
         agreement.,  The  Options  will be  subject  to  vesting so long as you
         continue to be employed by the  Company,  according to the schedule set
         forth in the stock option agreement.  All options to purchase shares of
         the equity  securities of New Motion,  Inc. which have  previously been
         granted to you are hereby cancelled effectively immediately and without
         any  further  action of the  Executive  or the  Company.  In  addition,
         Executive shall enter into a lock-up  agreement,  in form and substance
         reasonably  satisfactory  to  the  Company,  agreeing  not to  sell  or
         otherwise  transfer  any shares of Common Stock  Executive  now owns or
         hereafter  acquires  for a period  of two  years  from the date of this
         Agreement.

                  3.4 VACATION.  You will receive three weeks paid vacation. All
         vacation  shall be paid and  earned in  accordance  with the  Company's
         vacation policy.

                  3.5  OTHER  BENEFITS.   During  the  term  of  his  employment
         hereunder, Executive and family shall be eligible to participate in all
         operative  employee  benefit and welfare  plans of the Company  then in
         effect from time to time and in respect of which all  executives of the
         Company  generally  are  entitled to  participate  ("COMPANY  EXECUTIVE
         BENEFIT  PLANS"),  including,  to  the  extent  then  in  effect,  auto
         allowances,  group life, medical, disability and other insurance plans,
         all on the same basis  applicable  to  employees  of the Company  whose
         level of  management  and authority is comparable to that of Executive.
         The costs of which shall be borne by the Company.

                  3.6 The  Company  reserves  the right to modify,  suspend,  or
         discontinue  any  and  all of  the  above-mentioned  plans,  practices,
         policies  and  programs  at any  time as long as such  action  is taken
         generally with respect to other  similarly  situated  executives of the
         Company.

                  3.7 The Company may deduct  from any  compensation  payable to
         Executive the minimum amounts  sufficient to cover applicable  federal,
         state and/or local income tax  withholding,  old-age and survivors' and
         other social security  payments,  state  disability and other insurance
         premiums and payments.  This shall also apply to bonus  payments  where
         Executive  elects  to  receive  stock  instead  of  cash,  except  that
         Executive  shall provide the funds  necessary for the Company to comply
         with its withholding  obligations.  This may be accomplished  either by
         depositing  such funds with the Company or the Company is authorized to
         offset the amounts  required  for  withholding  from  Executive's  Base
         Salary.

4.       EXPENSES.


                                       3
<PAGE>


                  4.1 GENERALLY.  Executive  shall be entitled to  reimbursement
         from the Company for the reasonable  costs and expenses which he incurs
         in connection with the performance of his duties and obligations  under
         this Agreement in a manner consistent with the Company's  practices and
         policies  as adopted or  approved  from time to time,  by the Board for
         executive officers generally.

                  4.2 TRAVEL. All travel requests must be approved in advance by
         the  Company's  Chief  Executive  Officer.  The Company will  reimburse
         Executive for expenses  reasonably incurred by him for business travel,
         including   transportation,   lodging  and   reasonable   entertainment
         expenses, pursuant to the Company's Travel Policy.

                  4.3  VEHICLE.   The  Company  will  reimburse   Executive  for
         automobile  expenses  for  one  vehicle,  including  lease  or  finance
         payments,  gasoline,  insurance,  maintenance,  repairs  and all  other
         reasonable  costs  associated  with  the  vehicle,   up  to  a  maximum
         reimbursement of $1,200 per month.

                  4.4 MOBILE TELEPHONE/PDA. The Company will reimburse Executive
         for the monthly fees associated with a mobile  telephone and Blackberry
         service, up to a maximum of $300 per month.

5.       DISPUTE RESOLUTION.

                  5.1 AGREEMENT TO ARBITRATE. Executive and the Company agree to
         arbitrate  before a neutral  arbitrator  any and all disputes or claims
         arising from or relating to  Executive's  recruitment  to or employment
         with the Company,  or the  termination  of that  employment,  including
         claims  against any current or former agent or employee of the Company,
         whether the disputes or claims arise in tort, contract,  or pursuant to
         a statute,  regulation,  or ordinance  now in existence or which may in
         the future be enacted or recognized, including, but not limited to, the
         following claims:

         o        claims for fraud,  promissory estoppel,  fraudulent inducement
                  of contract or breach of contract or  contractual  obligation,
                  whether such alleged contract or obligation be oral,  written,
                  or express or implied by fact or law;

         o        claims for wrongful  termination of  employment,  violation of
                  public  policy  and  constructive  discharge,   infliction  of
                  emotional  distress,   misrepresentation,   interference  with
                  contract or prospective economic advantage, defamation, unfair
                  business practices,  and any other tort or tort-like causes of
                  action relating to or arising from the employment relationship
                  or the formation or termination thereof;

         o        claims of discrimination, harassment, or retaliation under any
                  and all federal, state, or municipal statutes, regulations, or
                  ordinances  that  prohibit  discrimination,   harassment,   or
                  retaliation in employment,  as well as claims for violation of
                  any other federal, state, or municipal statute, regulation, or
                  ordinance, except as set forth herein; and

         o        claims  for   non-payment  or  incorrect   payment  of  wages,
                  commissions,  bonuses,  severance,  employee fringe  benefits,
                  stock options and the like, whether such claims be pursuant to
                  alleged express or implied contract or obligation, equity, the
                  California  Labor  Code,  the Fair Labor  Standards  Act,  the
                  Employee Retirement


                                       4
<PAGE>


                  Income  Securities  Act,  and any  other  federal,  state,  or
                  municipal  laws  concerning  wages,  compensation  or employee
                  benefits.

                  5.2  CLAIMS  EXCLUDED  FROM   ARBITRATION.   The  Company  and
         Executive  understand  and agree that  arbitration  of the disputes and
         claims  covered  by this  Agreement  shall be the  sole  and  exclusive
         mechanism  for  resolving  any and all existing and future  disputes or
         claims arising out of Executive's recruitment to or employment with the
         Company or the termination  thereof.  The Company and Executive further
         understand  and agree that the  following  disputes  and claims are not
         covered by this Agreement and shall  therefore be resolved as permitted
         or required by the law then in effect:

         o        claims  for  workers'  compensation   benefits,   unemployment
                  insurance, or state or federal disability insurance;

         o        claims for injunctive and/or other equitable relief; and

         o        any other  dispute or claim that has been  expressly  excluded
                  from arbitration by law.

         Also,  nothing in this section  should be interpreted as restricting or
         prohibiting Executive from filing a charge or complaint with a federal,
         state, or local administrative agency charged with investigating and/or
         prosecuting complaints under any applicable federal, state or municipal
         law or  regulation.  Any dispute or claim that is not resolved  through
         the federal, state, or local agency must be submitted to arbitration in
         accordance with this section.

                  5.3 WAIVER OF COURT OR JURY TRIAL.  Executive  and the Company
         understand and agree that the  arbitration of disputes and claims under
         this  section  shall be instead of a trial  before a court or jury or a
         hearing  before  a  government   agency.   Executive  and  the  Company
         understand and agree that, by signing this Agreement, Executive and the
         Company are  expressly  waiving any and all rights to a trial  before a
         court or jury or before a government  agency regarding any disputes and
         claims  which we now have or which we may in the  future  have that are
         subject to arbitration under this section.

                  5.4  ARBITRATION  PROCEDURES.  The  arbitrator  shall  issue a
         written award that sets forth the essential findings and conclusions on
         which the award is based.  The  arbitrator  shall have the authority to
         award any relief  authorized  by law in  connection  with the  asserted
         claims or disputes.  The arbitrator's  award shall be final and binding
         on both the Company and  Executive  and it shall  provide the exclusive
         remedy(ies)  for resolving  any and all disputes and claims  subject to
         arbitration under this section. The arbitrator's award shall be subject
         to  correction,  confirmation,  or vacation,  as provided by California
         Code of  Civil  Procedure  Section  1285.8  et seq  and any  applicable
         California  case law setting  forth the standard of judicial  review of
         arbitration awards.

                  The  arbitration  shall be  conducted in  accordance  with the
         National  Rules  for  the  Resolution  of  Employment  Disputes  of the
         American  Arbitration   Association;   provided,   however,   that  the
         Arbitrator  shall allow the discovery  authorized by California Code of
         Civil  Procedure  section  1283.05 or any other  discovery  required by
         California  law. Also, to the extent that any of the National Rules for
         the Resolution of Employment Disputes or anything in this


                                       5
<PAGE>


         Agreement  conflicts  with  any  arbitration   procedures  required  by
         California law, the arbitration  procedures  required by California law
         shall govern.

                  5.5 PLACE OF ARBITRATION.  The arbitration shall take place in
         Orange County, California, or, at the Executive's option, the county in
         which the Executive  resides at the time the  arbitrable  dispute(s) or
         claim(s)  arose, or in any county in which venue would have been proper
         if Executive were free to bring the dispute(s) or claim(s) in court.

                  5.6   GOVERNING   LAW.   This   Agreement  and  its  validity,
         construction and performance shall be governed by the laws of the State
         of California, without reference to rules relating to conflicts of law.
         Any dispute(s)  and claim(s) to be arbitrated  under this section shall
         be governed by the laws of the State of California,  without  reference
         to rules relating to conflicts of law.

                  5.7  COSTS  OF   ARBITRATION.   The  Company   will  bear  the
         arbitrator's  fee and  any  other  type of  expense  or cost  that  the
         employee  would not be required to bear if he or she were free to bring
         the  dispute(s)  or claim(s)  in court as well as any other  expense or
         cost that is unique to  arbitration.  The Company and  Executive  shall
         each bear their own  attorneys'  fees incurred in  connection  with the
         arbitration,  and the  arbitrator  will  not  have  authority  to award
         attorneys'  fees  unless a statute or  contract at issue in the dispute
         authorizes  the award of attorneys'  fees to the prevailing  party,  in
         which case the arbitrator  shall have the authority to make an award of
         attorneys' fees as required or permitted by applicable law. If there is
         a dispute as to whether  the  Company or  Executive  is the  prevailing
         party in the arbitration, the arbitrator will decide this issue.

                  5.8 KNOWING WAIVER. Executive has been advised to consult with
         an attorney of his our own choosing before signing this Agreement,  and
         has had an opportunity to do so. Executive agrees that he has read this
         section carefully and understands that by signing this Agreement, he is
         waiving all rights to a trial or hearing  before a court or jury of any
         and all disputes and claims regarding  Executive's  employment with the
         Company  or  the  recruitment  to or  termination  thereof  (except  as
         otherwise stated herein).

6.       MISCELLANEOUS.

                  6.1 NOTICES.  All notices,  requests and other  communications
         (collectively,  "Notices") given pursuant to this Agreement shall be in
         writing, and shall be delivered by personal service or by United States
         first class,  registered or certified mail (return receipt  requested),
         postage prepaid, addressed to the party at the address set forth below:

                    If to Company:        New Motion, Inc
                                          42 Corporate Park, Suite 250
                                          Irvine CA 92606
                                          949-777-3700 (phone)
                                          949-777-3707 (fax)
                                          Attn: Chief Executive Officer


                                        6
<PAGE>


                    If to Executive:      Scott Walker
                                          42 Corporate Park, Suite 250
                                          Irvine CA 92606


         Any Notice  shall be deemed duly given when  received by the  addressee
         thereof,  provided that any Notice sent by registered or certified mail
         shall be deemed to have been duly given three days from date of deposit
         in the United States mails,  unless sooner  received.  Either party may
         from time to time change its address for further  Notices  hereunder by
         giving  notice  to the other  party in the  manner  prescribed  in this
         section.

                  6.2 ENTIRE  AGREEMENT.  This  Agreement  contains the sole and
         entire  Agreement and  understanding of the parties with respect to the
         entire  subject  matter  of this  Agreement,  and  any  and  all  prior
         discussions, negotiations, commitments and understandings, whether oral
         or  otherwise,  related  to  the  subject  matter  of  this  Agreement,
         including that certain Executive Employment Agreement, dated October 1,
         2005, between Executive and New Motion, Inc., are hereby superseded and
         merged  herein.  No  representations,  oral or  otherwise,  express  or
         implied,  other than those contained in this Agreement have been relied
         upon by any party to this Agreement.

                  6.3  SEVERABILITY.  The  Company  and  Executive  believe  the
         covenants  contained in this  Agreement are  reasonable and fair in all
         respects, and are necessary to protect the interests of the Company and
         Executive.  However, in case any one or more of the provisions or parts
         of a provision  contained in this Agreement shall,  for any reason,  be
         held to be  invalid,  illegal or  unenforceable  in any  respect in any
         jurisdiction, such invalidity, illegality or unenforceability shall not
         affect any other  provision or part of a provision of this Agreement or
         any  other  jurisdiction,  but this  Agreement  shall be  reformed  and
         construed  in any such  jurisdiction  as if such  invalid,  illegal  or
         unenforceable provision or part of a provision had never been contained
         herein and such provision or part shall be reformed so that it would be
         valid,  legal and  enforceable to the maximum extent  permitted in such
         jurisdiction.

                  6.4 NEUTRAL  INTERPRETATION.  This Agreement  constitutes  the
         product of the  negotiation of the parties  hereto and the  enforcement
         hereof shall be interpreted in a neutral manner,  and not more strongly
         for or against either party based upon the source of the  draftsmanship
         hereof.

                  6.5 CAPTIONS.  The various  captions of this Agreement are for
         reference  only and shall not be considered or referred to in resolving
         questions of interpretation of this Agreement.

                  6.6 INDEMNIFICATION. The Company shall provide indemnification
         for its directors and officers  (which shall include  Executive) to the
         maximum  extent  allowed by the  Company's  Articles of  Incorporation,
         by-laws or Section 145 of the Delaware General Corporation Law.

                  6.7 BUSINESS DAY. If the last day  permissible for delivery of
         any  Notice  under  any  provision  of  this  Agreement,   or  for  the
         performance of any obligation under this Agreement, shall be other than
         a business day, such last day for such Notice or performance shall be


                                       7
<PAGE>


         extended to the next following business day (provided,  however,  under
         no  circumstances  shall this provision be construed to extend the date
         of termination of this Agreement).

                  6.8  MISCELLANEOUS  This  Agreement  may be executed in two or
         more counterparts,  each of which shall be deemed an original,  but all
         of which together shall  constitute  one and the same  instrument.  The
         section headings contained in this Agreement are for reference purposes
         only and shall not affect in any way the meaning or  interpretation  of
         this  Agreement.  This  Agreement  embodies  the entire  Agreement  and
         understanding  of the parties  hereto in respect of the subject  matter
         contained herein and may not be modified orally,  but only by a writing
         subscribed by the party charged  therewith.  There are no restrictions,
         promises, representations, warranties, covenants or undertakings, other
         than those  expressly set forth or referred to herein.  This  Agreement
         supersedes  all prior  Agreements and  understandings  (whether oral or
         written) between the parties with respect to such subject matter.

         In witness whereof,  the parties have executed this Agreement as of the
date first set forth above.

Company: MPLC, INC.


By: /s/ Burton Katz                                 By: /s/ Scott Walker
    ----------------------------                        ------------------------
    Burton Katz,                                        Scott Walker
    Chief Executive Officer


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</TEXT>
</DOCUMENT>
