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<TYPE>EX-99
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<FILENAME>ex99-1e.txt
<DESCRIPTION>EX-99.1
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                                                                    EXHIBIT 99.1


FOR IMMEDIATE RELEASE      CONTACT:  Karen Strickholm
---------------------      505-988-4401
August 21, 2007            STRICKHOLMCOMPANY@MSN.COM


         NEW MOTION, INC. NAMES SUSAN G. SWENSON CHIEF OPERATING OFFICER

                           PREVIOUSLY COO OF T-MOBILE

IRVINE,  CA -- NEW MOTION INC.  (OTCBB:  NWMO), a leading digital  entertainment
company  providing  a broad range of mobile  entertainment  and  Internet  media
services,  has named former T-Mobile chief operating officer SUSAN G. SWENSON to
the position of chief operating  officer for New Motion,  Inc., it was announced
today by BURTON KATZ, chief executive officer.

Swenson will focus  initially on optimizing  New Motion's  extensive  assets and
strong stable of brands, and supporting the company's continued growth. She will
hold direct  responsibility  for all existing day to day  operations and support
the business's  future  expansion.  Swenson assumes the chief operating  officer
position  full-time  and  effective  immediately  operating  from the  company's
corporate headquarters in Irvine, CA.

"New  Motion is coming of age,  and as we prepare the company for its next phase
of growth,  we are  fortunate  to have an  executive  with Sue's  abilities  and
impressive credentials on board," said Katz. "Sue has been a major player in the
wireless industry since its inception,  and she will be an excellent addition to
the team."

Said Swenson,  "New Motion is clearly emerging as a leading player in the mobile
arena,  with a strong  management team. They have a highly creative  approach to
digital  entertainment,  providing  consumers with the best there is to offer in
innovative  services and mobile  entertainment.  I am pleased to be part of this
exciting company."


<PAGE>


Swenson  joins New Motion from Amp'd Mobile in Los  Angeles,  CA, where she held
the  position  of  chief  operating  officer  from  2006  on,  and was  directly
responsible for customer operations,  technology  development,  human resources,
legal and finance. Prior to Amp'd Mobile, Swenson was chief operating officer of
T-Mobile in Seattle,  WA, a $12 billion dollar company,  from 2004 through 2005.
In that position,  she managed  engineering,  information  technology,  customer
care,  business  operations  and customer  loyalty.  From 1999 to 2004,  she was
president and chief  operating  officer for Leap Wireless,  now known as Cricket
Communications.  From  1994  through  1999,  Swenson  was  president  and  chief
executive   officer  for  Cellular  One,  a  joint  venture   between   AirTouch
Communications  and AT&T.  Prior to that,  she was a vice president with Pacific
Bell, and she got her start in the mobile market with Pactel Cellular, beginning
in 1979.

Swenson is an active member on the board of directors for several organizations,
including serving as director and on the audit and exam committees for MBlox and
Wells  Fargo.  She also is a  director  on the board of Eltek,  a telecom  power
company.  Swenson  holds a  bachelor's  degree  in French  from San Diego  State
University, awarded in 1971.

ABOUT NEW MOTION, INC.
----------------------

NEW MOTION, INC. (OTCBB:  NWMO) is a digital  entertainment  company providing a
broad range of digital  and mobile  products  and  services  to  consumers.  New
Motion,  Inc.  combines  the  power  of  the  Internet,  the  latest  in  mobile
technology,  and  traditional  marketing /  advertising  methodologies  to their
brands:  MOBILESIDEWALK(TM),  a mobile entertainment portal, RINGTONECHANNEL,  a
mobile  storefront  provider,  Bid4Prizes,  a low-bid  mobile  auction game, and
GATORARCADE,  a premium online and mobile gaming site. Headed by a seasoned team
of Internet, new media, entertainment and technology professionals,  New Motion,
Inc.  was  founded in 2005 and is  headquartered  in Irvine,  California  with a
branch office in Seattle.  WIRED MAGAZINE  recently declared New Motion's mobile
content capabilities a "rival to those of their mainstream-media  counterparts,"
WIRELESS  BUSINESS  FORECAST  named New Motion "a  company  to  watch,"  and RCR
WIRELESS  NEWS  noted  that  New  Motion,  Inc.  is  "gaining  traction  in  the
direct-to-consumer     ring."    For    more    information,     please    visit
WWW.NEWMOTIONINC.COM,      WWW.MOBILESIDEWALK.COM,      www.ringtonechannel.com,
WWW.BID4PRIZES.COM or WWW.GATORARCADE.COM.


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