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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Eg78np5icynLhHCJmee30n71CzpF4a8i884YLUUJbhTh/0X+wnOfmZyyPtsTnbIq
 ZFmr7irP1hGMiYUHkxrPzA==

<SEC-DOCUMENT>0001144204-08-006882.txt : 20080207
<SEC-HEADER>0001144204-08-006882.hdr.sgml : 20080207
<ACCEPTANCE-DATETIME>20080207192541
ACCESSION NUMBER:		0001144204-08-006882
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20080204
FILED AS OF DATE:		20080207
DATE AS OF CHANGE:		20080207

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NEW MOTION, INC.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		42 CORPORATION PARK, SUITE 250
		CITY:			IRVINE
		STATE:			CA
		ZIP:			92606
		BUSINESS PHONE:		(949) 777-3700

	MAIL ADDRESS:	
		STREET 1:		42 CORPORATION PARK, SUITE 250
		CITY:			IRVINE
		STATE:			CA
		ZIP:			92606

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BURSTEIN LAWRENCE
		CENTRAL INDEX KEY:			0001111094

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		08586520

	BUSINESS ADDRESS:	
		STREET 1:		C/ UNITY VENTURE CAPITAL ASSOCIATES LTD
		STREET 2:		245 FIFTH AVENUE SUITE 1500
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10016
		BUSINESS PHONE:		212-696-4282

	MAIL ADDRESS:	
		STREET 1:		C/O UNITY VENTURE CAPITAL ASSOCIATES LTD
		STREET 2:		245 FIFTH AVENUE, SUITE 1500
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10016
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>v102274_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2008-02-04</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001022899</issuerCik>
        <issuerName>NEW MOTION, INC.</issuerName>
        <issuerTradingSymbol>NWMO</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001111094</rptOwnerCik>
            <rptOwnerName>BURSTEIN LAWRENCE</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1270 AVENUE OF THE AMERICAS</rptOwnerStreet1>
            <rptOwnerStreet2>20TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10020</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>This statement is being filed solely to report the Reporting Person's position with New Motion, Inc. following the merger of
 Traffix, Inc. with NM Merger Sub, Inc., a wholly-owned subsidiary of New Motion, Inc. on February 4, 2008 (the &quot;Merger&quot;).
 Immediately prior to the Merger, the Reporting Person did not hold any securities in New Motion, Inc.</remarks>

    <ownerSignature>
        <signatureName>/s/ Lawrence Burstein</signatureName>
        <signatureDate>2008-02-06</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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