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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001144204-08-044465.txt : 20080807
<SEC-HEADER>0001144204-08-044465.hdr.sgml : 20080807
<ACCEPTANCE-DATETIME>20080807130901
ACCESSION NUMBER:		0001144204-08-044465
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20080204
FILED AS OF DATE:		20080807
DATE AS OF CHANGE:		20080807

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NEW MOTION, INC.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		42 CORPORATION PARK, SUITE 250
		CITY:			IRVINE
		STATE:			CA
		ZIP:			92606
		BUSINESS PHONE:		(949) 777-3700

	MAIL ADDRESS:	
		STREET 1:		42 CORPORATION PARK, SUITE 250
		CITY:			IRVINE
		STATE:			CA
		ZIP:			92606

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			STOLLMAN ANDREW
		CENTRAL INDEX KEY:			0001007629

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		08997622

	BUSINESS ADDRESS:	
		STREET 1:		TRAFFIX INC
		STREET 2:		ONE BLUE HILL PLAZA STE 650
		CITY:			PEARL RIVER
		STATE:			NY
		ZIP:			10965
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>v121721_ex.xml
<TEXT>
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<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

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    <periodOfReport>2008-02-04</periodOfReport>

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    <issuer>
        <issuerCik>0001022899</issuerCik>
        <issuerName>NEW MOTION, INC.</issuerName>
        <issuerTradingSymbol>NWMO</issuerTradingSymbol>
    </issuer>

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            <rptOwnerName>STOLLMAN ANDREW</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>ONE BLUE HILL PLAZA</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PEARL RIVER</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10965</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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        <derivativeTransaction>
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            <transactionDate>
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            <transactionCoding>
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                </sharesOwnedFollowingTransaction>
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                    <value>D</value>
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            <conversionOrExercisePrice>
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            <transactionDate>
                <value>2008-02-04</value>
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            <transactionCoding>
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                <equitySwapInvolved>0</equitySwapInvolved>
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                <transactionPricePerShare>
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            <exerciseDate>
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            <expirationDate>
                <value>2010-03-08</value>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
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                <transactionCode>A</transactionCode>
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                <transactionShares>
                    <value>300000</value>
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                <transactionPricePerShare>
                    <value>0</value>
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                    <value>A</value>
                </transactionAcquiredDisposedCode>
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                <value>2018-02-04</value>
            </expirationDate>
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                <underlyingSecurityTitle>
                    <value>Common Stock</value>
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                    <value>300000</value>
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    <footnotes>
        <footnote id="F1">Received in exchange for 655,382 shares of Traffix, Inc. common stock in connection with the merger of Traffix, Inc. into NM
 Merger Sub, Inc., a wholly owned subsidiary of New Motion, Inc. (the &quot;Merger&quot;).  On the effective date of the Merger, the
 closing price of New Motion, Inc.'s common stock was $8.33 per share.</footnote>
        <footnote id="F2">These options are immediately exercisable.</footnote>
        <footnote id="F3">Received in the Merger in exchange for an option to acquire 405,000 shares of Traffix, Inc. common stock for $7.34 per share.</footnote>
        <footnote id="F4">Received in the Merger in exchange for an option to acquire 105,000 shares of Traffix, Inc. common stock for $5.70 per share.</footnote>
        <footnote id="F5">Received in the Merger in exchange for an option to acquire 45,000 shares of Traffix, Inc. common stock for $2.31 per share.</footnote>
        <footnote id="F6">Received in the Merger in exchange for an option to acquire 45,000 shares of Traffix, Inc. common stock for $2.50 per share.</footnote>
        <footnote id="F7">Received in the Merger in exchange for an option to acquire 45,000 shares of Traffix, Inc. common stock for $3.00 per share.</footnote>
        <footnote id="F8">Received in the Merger in exchange for an option to acquire 100,000 shares of Traffix, Inc. common stock for $6.75 per share.</footnote>
        <footnote id="F9">The option shall vest with respect to 100,000 shares of common stock on 02/04/09; thereafter, the option shall vest with
 respect to 8,341 shares of common stock on 03/31/09; thereafter, the option shall next vest, with respect to the remaining
 191,659 shares of common stock underlying the option in 23 equal installments of 8,333 shares each on the last day of each
 calendar month during the 23 consecutive months commencing after 03/31/09.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Andrew Stollman</signatureName>
        <signatureDate>2008-08-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
