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<SEC-DOCUMENT>0001144204-09-051837.txt : 20091007
<SEC-HEADER>0001144204-09-051837.hdr.sgml : 20091007
<ACCEPTANCE-DATETIME>20091007080817
ACCESSION NUMBER:		0001144204-09-051837
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20091006
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20091007
DATE AS OF CHANGE:		20091007

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Atrinsic, Inc.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		091109277

	BUSINESS ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		(212) 716-1977

	MAIL ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW MOTION, INC.
		DATE OF NAME CHANGE:	20070504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022
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      Certain Officers; Compensatory Arrangements of Certain
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>On October 6, 2009, the Company
appointed Jeffrey Schwartz, 43, to the position of Interim Chief Executive
Officer.&#160;&#160;Mr. Schwartz, who has been on the Atrinsic board since 2008,
will remain on the Company&#8217;s Board of Directors, but will resign from his
positions on the Company&#8217;s audit and nominating and governance committees in
connection with his appointment.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>Mr. Schwartz is widely recognized as an
innovator in performance marketing on the internet. Prior to his appointment as
Interim Chief Executive Officer of the Company, Mr. Schwartz served as the
Chairman and Chief Executive Officer of Lateral Media, Inc., a web publishing
and performance marketing company, from December 2008 to October 2009. In June
2007, Mr. Schwartz founded and became managing partner of Vertical Passion
Media, LLC, a creator of web publishing and advertising
properties.&#160;&#160;In 2006, Mr. Schwartz founded and was chairman of
AutoCentro, an automotive retail network focused on the Hispanic market.
&#160;From December 2001 to April 2005, Mr. Schwartz served as President and
Chief Executive Officer of Autobytel, Inc., a Nasdaq listed company, and as its
Vice Chairman from April 2005 to April 2006, where he created a leading online
automotive marketing services company, with a market capitalization exceeding
$500 million, and having over 25,000 participating dealer franchises and
operations in the U.S., Europe and Asia. Prior to joining Autobytel, Mr.
Schwartz was President and Chief Executive Officer and a director of
Autoweb.com, Inc. from November 2000 to August 2001, also a Nasdaq listed
company. He previously served as Autoweb&#8217;s Vice President, Strategic Development
from October 1999 to November 2000.&#160;&#160;From 1995 to October 1999, Mr.
Schwartz held various positions at The Walt Disney Company, including Corporate
Vice President with responsibilities in corporate alliance business development.
&#160; Mr. Schwartz received Bachelor of Arts, Master of Arts, and Ph.D. degrees
in Political Science from the University of Southern California. Mr. Schwartz
serves as a director of U.S. Auto Parts Network, Inc., a leading automotive
ecommerce company listed on Nasdaq as well as a director of Lateral Media, Inc.,
which is listed on the Over The Counter Bulletin Board.</font></div>
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appointment, on October 6, 2009, Burton Katz resigned from his position as Chief
Executive Officer of the Company and also resigned from the Company&#8217;s Board of
Directors.&#160;&#160;On October 6, 2009, the Company also announced that
Jonathan Katz resigned from his position as Chief Marketing Officer of the
Company.</font></div>
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Inc. issued a press release announcing the above-described changes in
management.&#160;&#160;A copy of the press release is included as Exhibit 99.1
to this Form 8-K and is incorporated herein by reference.</font></div>
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    <div style="MARGIN-LEFT: 72pt"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">The
following exhibit is filed herewith:</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 36pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.</font></div>
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              <td valign="top" width="50%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
              <td valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
              <td valign="top" width="35%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
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              <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0.8pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">Press
      release issued by Atrinsic, Inc., dated October 7,
  2009.</font></div>
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<DOCUMENT>
<TYPE>EX-99.1
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    <title>Unassociated Document</title>
    <!--Licensed to: Vintage Filings-->
    <!--Document Created using EDGARizer 4.0.6.4-->
    <!--Copyright 1995 - 2008 EDGARfilings, Ltd., an IEC company. All rights reserved-->
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz Appointed Interim CEO of Atrinsic</font></div>
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    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">New York
&#8211; Atrinsic (NASDAQ: ATRN), a leading digital advertising and entertainment
network, announced today that Jeffrey Schwartz has been appointed to the
position of Interim Chief Executive Officer.&#160;&#160;Mr. Schwartz, who has
been on the Atrinsic Board since 2008, will remain on the Company&#8217;s Board of
Directors.<font style="FONT-SIZE: 70%; VERTICAL-ALIGN: super">1</font></font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">The
Company also announced that Burton Katz, the Company&#8217;s Chief Executive Officer
prior to the appointment of Mr. Schwartz, has separated from the Company and has
resigned his position on the Company&#8217;s Board of Directors.</font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz brings many years of digital media and public company experience to
Atrinsic.&#160;&#160;He was formally president and CEO of Autoweb and Autobytel,
both Nasdaq listed companies, and is widely recognized as an innovator in
digital media and performance marketing.&#160;&#160;Mr. Schwartz also serves on
the Board of Directors of Lateral Media and U.S. Auto Parts
Network.&#160;&#160;He holds a bachelors, masters, and doctorate from the
University of Southern California.</font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jerome
Chazen, chairman of Atrinsic, noted &#8220;We are fortunate to have somebody of
Jeffrey&#8217;s leadership and experience on the Board and for his commitment to
making Atrinsic successful.&#160;&#160;He has the full confidence of the Board
as he embarks on his new duties.&#8221;&#160;&#160;Jeffrey Schwartz noted, &#8220;Atrinsic
has many important assets, including its human capital, and I look forward to
working with all the stakeholders at the Company.&#8221;</font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">The
Company also announced today that Jonathan Katz, the Company&#8217;s Chief Marketing
Officer, has resigned to pursue other opportunities.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">About
Atrinsic</font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic,
is one of the leading digital advertising and marketing services companies in
the United States. Atrinsic is organized as a single segment with two principal
offerings: (1) Transactional services - offering full service online marketing
and distribution services which are targeted and measurable online campaigns and
programs for marketing partners, corporate advertisers, or their agencies,
generating qualified customer leads, online responses and activities, or
increased brand recognition; and (2) Subscription services - offering our
portfolio of subscription based content applications direct to users working
with wireless carriers and other distributors.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left">
      <div>
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      </div>
    </div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left">
      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; FONT-SIZE: 70%; VERTICAL-ALIGN: super">1</font> Jeffrey
Schwartz has no relation to Traffix, Inc.&#8217;s former CEO, also named Jeffrey
Schwartz.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic
brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising. Atrinsic&#8217;s content is organized into four
strategic content groups - digital music, casual games, interactive contests,
and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium
online and mobile gaming site, Ringtone.com, a mobile music download service,
and iMatchUp, one of the first integrated web-mobile dating services.
Feature-rich Network advertising services include a mobile ad network, extensive
search capabilities, email marketing, one of the largest and growing publisher
networks, and proprietary subscription content. Services are provided on a
variety of pricing models including cost per action, fixed fee, or commission
based arrangements.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Andrew
Zaref, Chief Financial Officer</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">(212)
273-1141</font></div>
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