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<SEC-DOCUMENT>0001144204-09-065545.txt : 20091221
<SEC-HEADER>0001144204-09-065545.hdr.sgml : 20091221
<ACCEPTANCE-DATETIME>20091221085747
ACCESSION NUMBER:		0001144204-09-065545
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20091216
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20091221
DATE AS OF CHANGE:		20091221

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Atrinsic, Inc.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		091251464

	BUSINESS ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		(212) 716-1977

	MAIL ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW MOTION, INC.
		DATE OF NAME CHANGE:	20070504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>On December 16, 2009, Atrinsic, Inc.
(the &#8220;Company&#8221;) appointed Thomas Plotts, 39, to the position of Interim Chief
Financial Officer. Prior to his appointment as Interim Chief Financial Officer,
Mr. Plotts was Atrinsic&#8217;s Vice President of Finance &amp; SEC Reporting, a
position he has held since February 2007.&#160;&#160;In this role, Mr. Plotts
helped guide Atrinsic from subscription sales of $5 million in 2005 to annual
sales of more than $55 million immediately prior to its merger with Traffix in
2008.&#160;&#160;From 2005 to 2007, Mr. Plotts was Chief Financial Officer of
DBH Resources, a privately held risk management company, which was successfully
sold to AON Corporation (NYSE: AOC) in 2007.&#160;&#160;From 2001 to 2005, Mr.
Plotts was Director of Business Information Systems and Corporate Development at
Cardiac Science Corporation (NASDAQ: CSCX).&#160;&#160;Mr. Plotts served in the
Australian Army Reserve, and was commissioned as a Lieutenant in
1988.&#160;&#160;Mr. Plotts has a Bachelor of Economics degree from the
University of Western Australia and a Masters of Business Administration from
the Marshall School of Business at the University of Southern
California.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>In connection with Mr. Plotts&#8217;s
appointment, on December 16, 2009, Andrew Zaref resigned from his position as
Chief Financial Officer of the Company.</font></div>
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Inc. issued a press release announcing the above-described changes in
management.&#160;&#160;A copy of the press release is included as Exhibit 99.1
to this Form 8-K and is incorporated herein by reference.</font></div>
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following exhibit is filed herewith:</font></div>
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to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.</font></div>
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<TYPE>EX-99.1
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<html>
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    <title>Unassociated Document</title>
    <!--Licensed to: Vintage Filings-->
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Thomas
Plotts Appointed Interim CFO of Atrinsic</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">New York
&#8211; Atrinsic (NASDAQ: ATRN), a leading internet marketing company, announced today
that Thomas Plotts has been appointed to the position of Interim Chief Financial
Officer.&#160;&#160;The Company also announced that Andrew Zaref, the Company&#8217;s
Chief Financial Officer prior to the appointment of Mr. Plotts, has resigned
from the Company.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Thomas
Plotts brings many years of digital media and public company experience to
Atrinsic.&#160;&#160;Prior to his appointment as Interim Chief Financial
Officer, Mr. Plotts was Atrinsic&#8217;s Vice President of Finance &amp; SEC
Reporting, a position he has held since February 2007.&#160;&#160;In this role,
Mr. Plotts helped guide Atrinsic from subscription sales of $5 million in 2005
to annual sales of more than $55 million immediately prior to its merger with
Traffix in 2008.&#160;&#160;From 2005 to 2007, Mr. Plotts was Chief Financial
Officer of DBH Resources, a privately held risk management company, which was
successfully sold to AON Corporation (NYSE: AOC) in 2007.&#160;&#160;From 2001
to 2005, Mr. Plotts was Director of Business Information Systems and Corporate
Development at Cardiac Science Corporation (NASDAQ: CSCX).&#160;&#160;Mr. Plotts
served in the Australian Army Reserve, and was commissioned as a Lieutenant in
1988.&#160;&#160;Mr. Plotts has a Bachelor of Economics degree from the
University of Western Australia and a Masters of Business Administration from
the Marshall School of Business at the University of Southern
California.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz, Interim CEO of Atrinsic, noted &#8220;Mr. Plotts has demonstrated his value
to the Company throughout his tenure at Atrinsic.&#160;&#160;Mr. Plotts has the
full confidence of the Board in his new role as Interim Chief Financial Officer
of the Company.&#8221;&#160;&#160;Mr. Plotts noted, &#8220;Atrinsic&#8217;s strength resides with
its personnel with whom I have been fortunate to work with over the past three
years, and I look forward to building on this strength in my new
role.&#8221;</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">About
Atrinsic</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic,
is a leading internet marketing company. &#160;Atrinsic is organized as a single
segment with two principal offerings: (1) Transactional services - offering full
service online marketing and distribution services which are targeted and
measurable online campaigns and programs for marketing partners, corporate
advertisers, or their agencies, generating qualified customer leads, online
responses and activities, or increased brand recognition; and (2) Subscription
services - offering our portfolio of subscription based content applications
direct to users working with wireless carriers and other
distributors.</font></div>
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brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising.</font></div>
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Schwartz, Interim Chief Executive Officer</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">(212)
716-1977</font></div>
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