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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0001144204-10-001768.txt : 20100113
<SEC-HEADER>0001144204-10-001768.hdr.sgml : 20100113
<ACCEPTANCE-DATETIME>20100113134830
ACCESSION NUMBER:		0001144204-10-001768
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20100112
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20100113
DATE AS OF CHANGE:		20100113

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Atrinsic, Inc.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		10524711

	BUSINESS ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		(212) 716-1977

	MAIL ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW MOTION, INC.
		DATE OF NAME CHANGE:	20070504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022
</SEC-HEADER>
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<TYPE>8-K
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appropriate box below if the Form 8-K filing is intended to simultaneously
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      of Directors or Certain Officers; Election of Directors; Appointment of
      Certain Officers; Compensatory Arrangements of Certain
      Officers.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>On January 12, 2010, Atrinsic, Inc.
(the &#8220;Company&#8221;) appointed Stuart Goldfarb, 56, to the Company&#8217;s Board of
Directors to fill an existing vacancy on the Board.&#160;&#160;Mr. Goldfarb was
also appointed to the Company&#8217;s Audit Committee and Nominating and Governance
Committee.&#160;&#160;For his service on the Board, Mr. Goldfarb will&#160;be
compensated in accordance with the Company's director compensation plan, which
includes an&#160;annual retainer of $22,500 as well as restricted stock units
valued at $42,500.&#160; Mr. Goldfarb will also receive&#160;cash
compensation&#160;for his service on the Audit Committee and on the Nominating
and Governance Committee and for his attendance at meetings.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>Mr. Goldfarb brings over two decades of
direct marketing, strategic and management experience to the Atrinsic Board of
Directors.&#160;&#160;From 2001 to 2009, Mr. Goldfarb was President and CEO of
Direct Brands, Inc.&#160;&#160;Under his leadership, the company grew to be the
world&#8217;s largest direct marketer of music, DVDs, and books, with household brands
such as Columbia House, BMG Music, Doubleday Book Club, Book-of-the-Month-Club,
cdnow.com and many more.&#160;&#160;Prior to that, Mr. Goldfarb was President
and CEO of bol.com, Bertelsmann&#8217;s premier online retailer of books and music,
doing business in 18 European and Asian countries.&#160;&#160;Before joining
Bertelsmann, he was Vice Chairman of Value Vision International, a cable TV home
shopping and e-commerce company.&#160;&#160;He was formerly Executive Vice
President, Worldwide Business Development at NBC, where he held various
executive level positions.</font></div>
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his appointment as a member of the Company&#8217;s Board of Directors, Mr. Goldfarb
did not have any material relationship with the Company and no such relationship
is currently proposed.&#160;&#160;Mr. Goldfarb does not have any family
relationships with any of the Company&#8217;s other directors or executive
officers.&#160;&#160;There are no understandings or arrangements between Mr.
Goldfarb and any other person pursuant to which Mr. Goldfarb was selected as a
director.</font></div>
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January 13, 2010, the Company issued a press release announcing the appointment
of Mr. Goldfarb.&#160;&#160;A copy of the press release is included as Exhibit
99.1 to this Form 8-K and is incorporated herein by reference.</font></div>
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following exhibit is filed herewith:</font></div>
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to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.</font></div>
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                    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman"><font style="DISPLAY: inline">&#160;&#160;/s/ Thomas
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>v171269_ex99-1.htm
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<html>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><img src="logo.jpg" alt=""></font></div>
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      IMMEDIATE RELEASE</font></font></font></div>
                  </td>
                  <td align="left" valign="top" width="20%">
                    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt; TEXT-ALIGN: right" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">CONTACT:&#160;&#160;&#160;</font></div>
                  </td>
                  <td align="left" valign="top" width="20%">
                    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
      Schwartz</font></div>
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                </tr>
                <tr>
                  <td align="left" valign="top" width="60%">
                    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">January
      13<font style="DISPLAY: inline; FONT-SIZE: 70%; VERTICAL-ALIGN: super">th</font>,
      2010</font></div>
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Goldfarb Appointed to Atrinsic Board of Directors</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; FONT-WEIGHT: bold">NEW YORK</font>&#8212; (January 13, 2010)
(BUSINESS WIRE) &#8212; Atrinsic (NASDAQ: ATRN), a leading internet marketing company,
announced today that Stuart Goldfarb has been appointed to its Board of
Directors.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Stuart
Goldfarb brings over two decades of direct marketing, strategic and management
experience to the Atrinsic Board of Directors.&#160;&#160;From 2001 to 2009, Mr.
Goldfarb was President and CEO of Direct Brands, Inc.&#160;&#160;Under his
leadership, the company grew to be the world&#8217;s largest direct marketer of music,
DVD&#8217;s, and books, with household brands such as Columbia House, BMG Music,
Doubleday Book Club, Book-of-the-Month-Club, cdnow.com and many
more.&#160;&#160;Prior to that, Mr. Goldfarb was President and CEO of bol.com,
Bertelsmann&#8217;s premier online retailer of books and music, doing business in 18
European and Asian countries.&#160;&#160;Before joining Bertelsmann, he was Vice
Chairman of Value Vision International, a cable TV home shopping and e-commerce
company.&#160;&#160;He was formerly Executive Vice President, Worldwide Business
Development at NBC, where he held various executive level
positions.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jerome
Chazen, chairman of Atrinsic, noted &#8220;We are pleased to be<font style="DISPLAY: inline; FONT-SIZE: 12pt">&#160;</font>adding somebody of
Stuart&#8217;s experience to our board and look forward to his
contribution.&#8221;&#160;&#160;Mr. Goldfarb noted, &#8220;Atrinsic has many important
assets, including its talented executive team, and I am pleased to be assisting
them in building a great company.&#8221;</font></div><br>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic,
Inc. is a leading internet marketing company. Atrinsic is organized as a single
segment with two principal offerings: (1) Transactional Services - offering full
service online marketing and distribution services which are targeted and
measurable online campaigns and programs for marketing partners, corporate
advertisers, or their agencies, generating qualified customer leads, online
responses and activities, or increased brand recognition; and (2) Subscription
Services - offering our portfolio of subscription based content applications
direct to users working with wireless carriers and other
distributors.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic
brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising.</font></div>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
