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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0001144204-10-004894.txt : 20100202
<SEC-HEADER>0001144204-10-004894.hdr.sgml : 20100202
<ACCEPTANCE-DATETIME>20100202153037
ACCESSION NUMBER:		0001144204-10-004894
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20100127
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20100202
DATE AS OF CHANGE:		20100202

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Atrinsic, Inc.
		CENTRAL INDEX KEY:			0001022899
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061390025
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12555
		FILM NUMBER:		10566764

	BUSINESS ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		(212) 716-1977

	MAIL ADDRESS:	
		STREET 1:		469 7TH AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW MOTION, INC.
		DATE OF NAME CHANGE:	20070504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MPLC, Inc.
		DATE OF NAME CHANGE:	20050608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MILLBROOK PRESS INC
		DATE OF NAME CHANGE:	19961022
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
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<FILENAME>v172925_8k.htm
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Exchange Act of 1934</font></div>
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INC.</font></div>
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7<font style="DISPLAY: inline; FONT-SIZE: 70%; VERTICAL-ALIGN: super">th</font>
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716-1977</font></div>
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appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions ( <font style="DISPLAY: inline; FONT-STYLE: italic">see</font>
General Instruction A.2. below):</font></div>
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communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)</font></div>
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</font></div>
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</font></div>
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5.02</font>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;<font style="DISPLAY: inline; FONT-WEIGHT: bold">Departure of Directors or Certain
Officers; Election of Directors; Appointment of Certain Officers; Compensatory
Arrangements of Certain Officers</font>.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; TEXT-DECORATION: underline">Entry into Employment
Agreement with Jeffrey Schwartz</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>On January 27, 2010, we entered into an
employment agreement with Jeffrey Schwartz, our Interim Chief Executive
Officer.&#160;&#160;Pursuant to the agreement, Mr. Schwartz will serve as our
Chief Executive Officer, and will receive a base salary of $275,000 per annum,
which is subject to increase at the end of each year of the term at the
discretion of our board of directors.&#160;&#160;Mr. Schwartz&#8217;s employment
agreement has a term of three years, subject to earlier termination in
accordance with the terms of the employment agreement.&#160;&#160;The agreement
provides that Mr. Schwartz will be eligible to receive a target annual bonus
equal to his base salary for each calendar year during the term if our business
operations meet or exceed certain financial performance standards to be
determined by our board of directors.&#160;&#160;Mr. Schwartz will also be able
to participate in any other compensation plan or other perquisites generally
made available to our executive officers from time to time and will receive four
weeks of vacation per year.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>Mr. Schwartz&#8217;s agreement further
provides that, on the date of his agreement, Mr. Schwartz will receive options
to acquire 500,000 shares of our common stock pursuant to our 2009 Stock
Incentive Plan and 500,000 shares of our common stock pursuant to our 2007 Stock
Incentive Plan.&#160;&#160;The options granted under our 2009 Stock Incentive
Plan will vest in equal monthly installments over a period of thirty six months
commencing on January 31, 2010 and on the last day of each month thereafter
until fully vested.&#160;&#160;The options granted under our 2007 Stock
Incentive Plan will vest over a period of four years, with 25% of the options
vesting on January 27, 2011, and the remaining 75% vesting thereafter in equal
monthly installments over a period of thirty six months commencing on January
31, 2011 and on the last day of each calendar month thereafter until fully
vested.&#160;&#160;Any portion of Mr. Schwartz&#8217;s option that remains unvested at
the time of his termination will be extinguished and cancelled, provided,
however, that if a change of control (as defined in the agreement) occurs while
Mr. Schwartz is employed with us, and Mr. Schwartz&#8217;s employment is terminated by
us other than for disability, death or cause or by Mr. Schwartz for good reason
within three (3) months before or six (6) months after the effective date of the
change of control, all of the options granted to Mr. Schwartz will automatically
vest immediately prior to the termination of Mr. Schwartz&#8217;s employment and will
remain exercisable for a period of one (1) year after such
termination.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>If Mr. Schwartz&#8217;s employment is
terminated by Mr. Schwartz for good reason, or by us other than for cause, we
will pay to Mr. Schwartz: (a) all base salary and benefits which have accrued
through the termination date and (b) an amount equal to his base
salary.&#160;&#160;If Mr. Schwartz&#8217;s employment is terminated by Mr. Schwartz
other than for good reason, or by us for cause, we will pay to Mr. Schwartz all
base salary and benefits which have accrued through the termination date and if
Mr. Schwartz&#8217;s employment is terminated as a result of his death or disability,
we will pay or provide to Mr. Schwartz (i) all base salary and benefits which
have accrued through the termination date and (ii) a sum equal to a prorated
portion of the annual bonus to which Mr. Schwartz would have been entitled if
his employment had continued until the end of the employment year in which his
death or disability occurred.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
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Inc. issued a press release announcing the appointment of Jeffrey Schwarz as
Chief Executive Officer.&#160;&#160;A copy of the press release is included as
Exhibit 99.1 to this Form 8-K and is incorporated herein by
reference.</font></div><br>
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</font></div>
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</font></div>
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</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; TEXT-DECORATION: underline">Entry into Letter Agreement
with Thomas Plotts</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font>On January 29, 2010, we entered into a
letter agreement with Thomas Plotts in connection with his appointment as our
Interim Chief Financial Officer on December 16, 2009.&#160;&#160;Pursuant to the
agreement, Mr. Plotts will serve as our Interim Chief Financial Officer on an
&#8220;at will&#8221; basis and will be paid a salary of $250,000 per annum.&#160;&#160;The
agreement provides that Mr. Plotts will receive a bonus of $25,000 upon our
filing of our annual report on Form 10-K on or before March 31, 2010 provided
Mr. Plotts signs the report as our Principal Financial Officer.&#160;&#160;In
addition, upon the execution of the agreement, Mr. Plotts was granted 25,000
restricted stock units pursuant to our 2009 Stock Incentive Plan and a
Restricted Stock Unit Agreement. The restricted stock units will fully vest on
March 31, 2010.</font></div>
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      9.01.</font></div>
            </td>
            <td>
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      Statements and Exhibits</font></div>
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following exhibit is filed herewith:</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div>
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                          <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman"><font style="DISPLAY: inline">Number</font></font></div>
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  2010.</font></div>
                        </td>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 36pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.</font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div>
      <div align="left">
        <div align="left">
          <div align="justify">
            <div align="justify">
              <table cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                    <td align="left" valign="top" width="42%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
                    <td align="left" valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
                    <td align="left" valign="top" width="55%">

                      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt; TEXT-ALIGN: left" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">Atrinsic,
      Inc.</font></div>
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                    <td align="left" valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
                    <td align="left" valign="top" width="55%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
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      February 2, 2010</font></div>
                    </td>
                    <td align="left" valign="top" width="3%">
                      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">By:&#160;&#160;</font></div>
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                      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman"><font style="DISPLAY: inline">/s/ Thomas Plotts</font></font></div>
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                    <td valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
                    <td align="left" valign="top" width="55%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;</font></td>
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      </font></td>
                    <td valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;
      </font></td>
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                      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">Thomas
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                      <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">Interim
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Officer</font></div>
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      </font></td>
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      </font></td>
            <td valign="top" width="3%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;
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            <td valign="top" width="92%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">&#160;
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      </font></td>
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<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>v172925_ex99-1.htm
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                <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: times new roman">CONTACT:&#160;&#160;</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 18pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz Appointed CEO of Atrinsic</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; FONT-WEIGHT: bold">NEW YORK</font>&#8212; (February 1, 2010)
(BUSINESS WIRE)&#8212;Atrinsic (NASDAQ: ATRN - News), a leading Internet marketing
company, announced today that Jeffrey Schwartz has been appointed to the
position of Chief Executive Officer. Mr. Schwartz, who has been on the Atrinsic
Board of Directors since 2008 and has acted as Interim CEO since October 2009,
will remain on the Company&#8217;s Board of Directors.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz brings many years of digital media and public company experience to
Atrinsic. He was formerly president and CEO of Autoweb and Autobytel, both
Nasdaq listed companies, and is widely recognized as an innovator in digital
media and performance marketing. Mr. Schwartz formerly held various executive
positions at The Walt Disney Company.&#160;&#160;Mr. Schwartz also serves on the
Board of Directors of U.S. Auto Parts Network. He holds a bachelors, masters,
and doctorate from the University of Southern California.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jerome
Chazen, Chairman of the Board of Atrinsic, noted, &#8220;We are fortunate to have
somebody of Jeffrey&#8217;s leadership and experience at Atrinsic.&#160;&#160;During
his time as Interim CEO, he has already begun to focus the company and lay the
groundwork for growth and profitability.&#8221;</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Jeffrey
Schwartz noted, &#8220;Atrinsic has many important assets, including its human
capital, and I look forward to working with all the stakeholders to return the
Company to growth and profitability.&#160;&#160;Having spent the last few months
at Atrinsic, I am confident that the Company can achieve measurable near-term
results.&#160;&#160;I am also confident that our position in key market sectors,
including performance marketing, mobile and music, positions the Company for the
future.&#8221;</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Atrinsic,
Inc. is a leading Internet marketing company. Atrinsic is organized as a single
segment with two principal offerings: (1) transactional services - offering full
service online marketing and distribution services which are targeted and
measurable online campaigns and programs for marketing partners, corporate
advertisers, or their agencies, generating qualified customer leads, online
responses and activities, or increased brand recognition; and (2) subscription
services - offering our portfolio of subscription based content applications
direct to consumers working with wireless carriers and other
distributors.</font></div>
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brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; TEXT-DECORATION: underline">Forward Looking
Statements</font></font></div>
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press release contains forward-looking statements. Forward-looking statements
involve known and unknown risks and uncertainties, which may cause the Company&#8217;s
actual results in future periods to differ materially from forecasted results. A
number of factors, including those described in the Company&#8217;s filings with the
U.S. Securities and Exchange Commission (SEC), could adversely affect the
Company. Copies of the Company&#8217;s filings with the SEC are available from the
SEC, may be found on the Company&#8217;s website or may be obtained upon request from
the Company. The Company does not undertake any obligation to update the
information contained herein, which speaks only as of this date.</font></div>
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`
end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
