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Concentration of Business and Credit Risk
9 Months Ended
Sep. 30, 2011
Concentration of Business and Credit Risk
Note 7 - Concentration of Business and Credit Risk

Financial instruments which potentially subject the Company to credit risk consist primarily of cash and cash equivalents and accounts receivable.

Atrinsic is currently utilizing several billing aggregators in order to provide content and billings to the end users of its subscription products. These billing aggregators act as a billing interface between Atrinsic and the carriers that ultimately bill Atrinsic’s end user subscribers. These billing aggregators have not had long operating histories in the U.S. or operations with traditional business models. These companies face a greater business risk in the marketplace, due to a constant evolving business environment that stems from the infancy of the U.S. mobile content industry. In addition, the Company also has customers other than aggregators that represent significant amounts of revenues and accounts receivable.

The table below represents the company’s concentration of business and credit risk by customers and aggregators.
 
   
For The Nine Months Ended
 
    
September 30,
 
   
2011
   
2010
 
             
Revenues
           
Aggregator A
    14 %     19 %
Customer B
    9 %     6 %
Customer C
    27 %     0 %
Other Customers & Aggregators
    50 %     75 %

   
As of
 
   
September 30,
   
December 31,
 
   
2011
   
2010
 
             
Accounts Receivable
 
 
       
Aggregator A
    29 %     44 %
Customer B
    5 %     5 %
Customer C
    30 %     0 %
Other Customers & Aggregators
    36 %     51 %