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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $) In Thousands, except Share data	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Subscriptions	$ 2,496	$ 4,261	$ 9,495	$ 15,234
Transactional services	9,830	4,916	16,157	16,956
NET REVENUE	12,326	9,177	25,652	32,190
OPERATING EXPENSES
Cost of media - 3rd party	9,208	4,589	16,119	17,943
Content costs	1,997	1,831	6,210	5,689
Product and distribution	1,799	2,565	6,529	8,197
Selling and marketing	793	938	2,908	3,225
General, administrative and other operating	1,893	2,597	5,720	7,538
Depreciation and amortization	233	325	640	972
Impairment of intangible assets	1,421		1,421
Costs and Expenses, Total	17,344	12,845	39,547	43,564
LOSS FROM OPERATIONS	(5,018)	(3,668)	(13,895)	(11,374)
OTHER (INCOME) EXPENSE
Interest income and dividends	0	(4)	(2)	(9)
Interest expense, net	(550)	1	619	2
Other expense (income)	0	(77)	(384)	(87)
Nonoperating Income (Expense)	(550)	(80)	233	(94)
LOSS BEFORE TAXES AND EQUITY IN (EARNINGS) LOSS OF INVESTEE	(4,468)	(3,588)	(14,128)	(11,280)
INCOME TAXES	45	35	107	208
EQUITY IN (EARNINGS) LOSS OF INVESTEE, AFTER TAX	9	13	(47)	74
NET LOSS ATTRIBUTABLE TO ATRINSIC, INC.	$ (4,522)	$ (3,636)	$ (14,188)	$ (11,562)
NET LOSS PER SHARE ATTRIBUTABLE TO ATRINSIC COMMON STOCKHOLDERS:
Basic	$ (0.72)	$ (0.70)	$ (2.25)	$ (2.22)
Diluted	$ (0.72)	$ (0.70)	$ (2.25)	$ (2.22)
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	6,298,662	5,216,274	6,314,795	5,214,889
Diluted	6,298,662	5,216,274	6,314,795	5,214,889

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