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SELLING, MARKETING AND BUSINESS DEVELOPMENT EXPENSES (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses $ 49,285 $ 18,333 $ 12,486
Payroll and related expenses      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 20,756 9,335 7,540
Share-based payments      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 1,464 941 575
Professional services      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 18,957 3,680 1,626
Samples      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 438 178  
Travel, fleet, meals and related expenses      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 5,729 2,193 1,822
Office related expenses      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses 957 789 495
Other      
Selling Marketing And Business Development Expenses [Line Items]      
Selling, marketing and business development expenses $ 984 $ 1,217 $ 428